South Koreans are repurposing flower wreaths and K-pop light sticks as political protest tools amid the nation’s deepest political crisis in decades, sparked by South Korean President Yoon Suk-yeol’s short-lived martial law declaration last month.
Hundreds of wreaths, predominantly directed at Yoon himself, have been sent to his residence and government buildings connected to the impeachment proceedings, with some targeting other officials involved in the martial law controversy. Local media estimate the number of wreaths delivered to government offices as several thousand.
While many wreaths carry moderate messages supporting Yoon or opposing impeachment, several contain extreme rhetoric directed at recipients. The black-ribboned funeral wreaths with white chrysanthemums and celebratory wreaths with vibrant roses and orchids, costing as much as US$75, carry messages reflecting South Korea’s deepening political divide.
Photo: AFP
The protest method has gained traction, with media coverage increasing in tandem over the last few years. A search on Big Kinds, which collects and analyzes articles from more than 100 local news outlets, shows wreath protests received four times more media coverage last year compared with 2023, reflecting the method’s growing popularity.
News articles about these protests started to appear in the early 2010s, though experts cannot specify their exact origin.
While dozens of flower shops say they have not received protest wreath orders, and a handful of online blogs promote wreath sales emphasizing political neutrality, certain shops have become focal points for the movement.
Photo: Reuters
Yoon Miyoung, of Seoul-based Dongsung Flower, said she has delivered more than 1,000 wreaths since last month, exclusively for pro-Yoon supporters.
“We’ve sent out so many wreaths that Seoul is running out of flowers,” she said, adding that more than one-third of her customers are in their 20s and 30s, with orders coming from outside South Korea including Japan, US and the Netherlands.
“Even though the form remains the same, the types of flowers or the messages differ,” Kookmin University sociology professor Choi Hang-sub said. “While wreaths avoid physical violence, the messages on funeral wreaths have evolved into a form of offline hate speech, similar to malicious online comments, but now decorated with flowers.”
Wreath protests remain “an isolated form of demonstration limited to certain political groups,” making it difficult to gain broader public support, Jungwon University professor Kim Hern-sik said.
Experts also raise concerns about wreath protests’ environmental impact.
“Most wreaths use cheap, non-environmentally friendly materials that neither help flower farmers nor the environment,” Kim said.
However, Kim sees promise in younger generations’ protest methods.
“K-pop fandom culture, especially centered around young women in their teens and 20s, is now being applied to political rallies,” he said.
Last month, outside the South Korean National Assembly where lawmakers voted to impeach Yoon, thousands of people wielded K-pop light sticks costing about US$50 from popular bands like BIGBANG, NCT and Epik High during pro-impeachment rallies.
“Even though these idol light sticks are expensive ... people are bringing their most precious possessions to express their opinions,” said Hong Gayeong, a 29-year-old protester at a Dec. 13 protest calling for Yoon’s impeachment.
The phenomenon has sparked a protest coalition, with some offering free shipping and light-stick rentals through popular resale apps.
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