A new global campaign to stop the spread of AIDS uses three animated characters dressed as condoms to deliver a serious message in humorous public service spots in 41 languages: If you're going to have sex, use a condom.
The short spots are being offered free to broadcasters, community groups and universities and have the potential of reaching 80 percent of the world's population, Canadian producer-director Firdaus Kharas said Tuesday.
"We're using humor to stop the spread of AIDS," he told a news conference launching the public service announcements which are targeted at young people aged 15 to 24 in places threatened by the epidemic, including India, China, Russia, the Caribbean and central Asia.
"The Three Amigos" -- as the cartoon condoms named Shaft, Stretch and Dick are called -- are pictured in a variety of settings from a spaceship to a soccer field to a casino. Twenty different spots are available in each of the 41 languages and they vary in length from 20 to 60 seconds, with some quite blatantly sexual and others much more restrained to appeal to different audiences.
The punch line in the spaceship spot says: "No condom, No blastoff. Stop the spread of AIDS." The soccer spot says: "You just can't score without a condom." And the spot focusing on a roulette wheel in a casino says: "Not all gamblers realize the odds stacked against them. Don't gamble with your life. Use a condom. Stop the spread of AIDS."
Kharas said the idea for the spots came from his co-producer, South African film writer Brent Quint, who believes as he does that AIDS is "a preventable disease," and that using animated figures and humor can get the message across that condoms are essential for safe sex.
The spots are currently being shown in South Africa, Canada and the Netherlands and have already won 25 international awards and a strong endorsement from South African Archbishop Desmond Tutu who called them "a powerful communicating tool to encourage people to change their behavior."
Kharas said the most popular spot being shown in South Africa is one promoting a female contraceptive.
Asked how the spots had been received in the US, where President George W. Bush's administration is promoting abstinence rather than condom use, Kharas said arguing about abstinence vs. condoms "is sterile" because 5.3 million people got the HIV virus last year.
"The Three Amigos" was conceived and written in South Africa. The characters, props and layouts were designed and created in Canada, and the background and animation was done in India, Kharas said. More than 320 people volunteered their time and expertise to the project to support the campaign against AIDS, he said.
Kharas expressed hope that with spots now available in Arabic, Hindi, Cantonese, Mandarin, and a host of other languages, the audience will grow and the HIV and AIDS epidemic will eventually start to decline.
Kehinde Sanni spends his days smoothing out dents and repainting scratched bumpers in a modest autobody shop in Lagos. He has never left Nigeria, yet he speaks glowingly of Burkina Faso military leader Ibrahim Traore. “Nigeria needs someone like Ibrahim Traore of Burkina Faso. He is doing well for his country,” Sanni said. His admiration is shaped by a steady stream of viral videos, memes and social media posts — many misleading or outright false — portraying Traore as a fearless reformer who defied Western powers and reclaimed his country’s dignity. The Burkinabe strongman swept into power following a coup in September 2022
‘FRAGMENTING’: British politics have for a long time been dominated by the Labor Party and the Tories, but polls suggest that Reform now poses a significant challenge Hard-right upstarts Reform UK snatched a parliamentary seat from British Prime Minister Keir Starmer’s Labor Party yesterday in local elections that dealt a blow to the UK’s two establishment parties. Reform, led by anti-immigrant firebrand Nigel Farage, won the by-election in Runcorn and Helsby in northwest England by just six votes, as it picked up gains in other localities, including one mayoralty. The group’s strong showing continues momentum it built up at last year’s general election and appears to confirm a trend that the UK is entering an era of multi-party politics. “For the movement, for the party it’s a very, very big
A new online voting system aimed at boosting turnout among the Philippines’ millions of overseas workers ahead of Monday’s mid-term elections has been marked by confusion and fears of disenfranchisement. Thousands of overseas Filipino workers have already cast their ballots in the race dominated by a bitter feud between President Ferdinand Marcos Jr and his impeached vice president, Sara Duterte. While official turnout figures are not yet publicly available, data from the Philippine Commission on Elections (COMELEC) showed that at least 134,000 of the 1.22 million registered overseas voters have signed up for the new online system, which opened on April 13. However,
ENTERTAINMENT: Rio officials have a history of organizing massive concerts on Copacabana Beach, with Madonna’s show drawing about 1.6 million fans last year Lady Gaga on Saturday night gave a free concert in front of 2 million fans who poured onto Copacabana Beach in Rio de Janeiro for the biggest show of her career. “Tonight, we’re making history... Thank you for making history with me,” Lady Gaga told a screaming crowd. The Mother Monster, as she is known, started the show at about 10:10pm local time with her 2011 song Bloody Mary. Cries of joy rose from the tightly packed fans who sang and danced shoulder-to-shoulder on the vast stretch of sand. Concert organizers said 2.1 million people attended the show. Lady Gaga
RSS