The Tourism Administration on Tuesday introduced a new tourism brand to promote senior-friendly tours.
The brand, named Golden Years (凰金), is used to market tours that have taken into account physical constraints of senior travelers, Tourism Administration Deputy Director-General Trust Lin (林信任) told a news conference in Taipei.
“Senior travelers help generate an output value of NT$40 billion [US$1.27 billion] in the domestic tour market and NT$60 billion in the international tour market. As the country has entered an aging society, the NT$100 billion senior-traveler market would be a force to be reckoned with,” he said.
Photo: Ting Yi, Taipei Times
The administration is using the brand to promote 11 senior-friendly travel routes designed by eight Taiwanese travel agencies, Lin said.
“We encourage more travel agencies to design more tours for senior travelers, who prefer traveling at a slower pace and in a more relaxed manner. Hopefully, the Golden Years tours would help increase tourism output from the senior traveler market by 10 to 20 percent,” he said.
To promote Golden Years tours, the administration has recruited Taiwanese actresses Debbie Chou (周丹薇) and Tan Ai-chen (譚艾珍) and Gen, an Internet celebrity from the Philippines, as brand ambassadors.
“I am a vegetarian, and the restaurants I went to in Yilan and Hualien all offer vegetarian food. International tourists who are vegetarians should not be worried about food in Taiwan,” Tan said.
Golden Years tours suit senior travelers as tour operators consider their physical limitations, Chou said.
As a botanical enthusiast, she is interested in learning about plants everywhere she goes, Chou said.
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