The number of people listening to podcasts in Taiwan has reached half the number of those listening to traditional radio programs, a National Communications Commission (NCC) broadcasting market investigation report said.
The report said that 17.3 percent of people above the age of 16 listen to traditional radio programs, 8.9 percent listen to podcasts and 5.7 percent listen to radio programs over the Internet.
Nearly 73 percent said they do not listen to any podcasts or traditional radio programs.
Photo: Ting Yi, Taipei Times
The report said 18.2 percent of podcast listeners were aged 16 to 25, with interest waning as people grew older.
Fewer than 1 percent of podcast listeners were over the age of 66, it said.
About 23.5 percent of traditional radio listeners were aged 46 to 55, while those aged 16 to 25 only comprised 10.7 percent of conventional radio listeners, it said.
The audience of traditional radio programs is passive and is constrained by the time of the program or the topic discussed by the host on a given day, said Liao Ching (廖靖), podcast manager of Comma School (逗點學校).
He added that radio program hosts also have a relatively higher vocational qualification threshold.
The audiences actively search for whichever podcasts they wish to listen to, without radio stations dictating the length or the topic of podcasts, he said.
While most podcast listeners are 23 to 44 years old, if the popularity of podcasts continues to rise, older people might begin accepting the medium as well, Liao said.
Competition between podcasting and traditional radio does not need to be a “zero-sum” game, said Tu Sheng-tsung (杜聖聰), chairman of Ming Chuan University’s radio and television department.
The broadcast industry still has much room to grow, as audiobooks and other derivative media show, Tu said, adding that he was more concerned with how podcasters would be able to turn a profit and keep the industry afloat, as Taiwan has a small audience base.
Traditional radio programs are encountering the issue of an aging audience, and creating YouTube channels to broaden their audience bases might be one of the solutions, Tu said.
The NCC poll was conducted from March 14 to April 24 last year and targeted people aged 16 or older. It received 1,346 valid responses and claimed a margin of error of 3 percentage points.
Taipei and New Taipei City government officials are aiming to have the first phase of the Wanhua-Jungho-Shulin Mass Rapid Transit (MRT) line completed and opened by 2027, following the arrival of the first train set yesterday. The 22km-long Light Green Line would connect four densely populated districts in Taipei and New Taipei City: Wanhua (萬華), Jhonghe (中和), Tucheng (土城) and Shulin (樹林). The first phase of the project would connect Wanhua and Jhonghe districts, with Chiang Kai-shek Memorial Hall and Chukuang (莒光) being the terminal stations. The two municipalities jointly hosted a ceremony for the first train to be used
MILITARY AID: Taiwan has received a first batch of US long-range tactical missiles ahead of schedule, with a second shipment expected to be delivered by 2026 The US’ early delivery of long-range tactical ballistic missiles to Taiwan last month carries political and strategic significance, a military source said yesterday. According to the Ministry of National Defense’s budget report, the batch of military hardware from the US, including 11 sets of M142 High Mobility Artillery Rocket Systems (HIMARS) and 64 MGM-140 Army Tactical Missile Systems, had been scheduled to be delivered to Taiwan between the end of this year and the beginning of next year. However, the first batch arrived last month, earlier than scheduled, with the second batch —18 sets of HIMARS, 20 MGM-140 missiles and 864 M30
Representative to the US Alexander Yui delivered a letter from the government to US president-elect Donald Trump during a meeting with a former Trump administration official, CNN reported yesterday. Yui on Thursday met with former US national security adviser Robert O’Brien over a private lunch in Salt Lake City, Utah, with US Representative Chris Stewart, the Web site of the US cable news channel reported, citing three sources familiar with the matter. “During that lunch the letter was passed along, and then shared with Trump, two of the sources said,” CNN said. O’Brien declined to comment on the lunch, as did the Taipei
A woman who allegedly attacked a high-school student with a utility knife, injuring his face, on a Taipei metro train late on Friday has been transferred to prosecutors, police said yesterday. The incident occurred near MRT Xinpu Station at about 10:17pm on a Bannan Line train headed toward Dingpu, New Taipei City police said. Before police arrived at the station to arrest the suspect, a woman surnamed Wang (王) who is in her early 40s, she had already been subdued by four male passengers, one of whom was an off-duty Taipei police officer, police said. The student, 17, who sustained a cut about
RSS