Podcasts might be the next big trend in Taiwan, a survey showed.
The study conducted by podcast platform Soundon said that the number of podcast programs last year increased by about 300, while the first half of this year has seen 870 more programs, adding that the first podcasts have been established as early as 2000.
The podcast scene grows by 100 programs per month, it said, adding that the total number of programs in Taiwan is 1,336.
The majority of new programs can be grouped into two categories — fashion and arts, or society and culture, Soundon said, adding that the growth in news and personal optimization programs remains low.
However, Soundon estimates that such programs would see more demand in the coming years.
Eighty percent of listeners favor talk show formats, the platform’s statistic showed.
While the majority of podcast listeners is female — about 60 percent — the average age of the audiences is between 23 and 32, with more than 95 percent of listeners having a college degree, Soundon said.
At least 50 percent of those listening to podcasts tune in at least five days a week, with an average daily listening time of 31 minutes to an hour, it added.
The podcast medium has taken off within the past two years, as 90 percent of participants in the survey have started listening within this time frame, Soundon said.
Compared with YouTube viewers, podcast audiences appear to be more loyal, with 95 percent of respondents having a preferred program and 70 percent willing to introduce friends or family to their favorite show.
Soundon cited 60 to 80 percent of the respondents as saying that they usually listen to the entirety of a podcast episode — 20 percent more compared with YouTube.
Podcast listeners are also more willing to pay for content, with 60 percent inclined to subscribe to channels and 50 percent saying that they have paid for content before, Soundon said.
About 85 percent of respondents said they do not mind product placement advertising, it added.
Taiwan is stepping up plans to create self-sufficient supply chains for combat drones and increase foreign orders from the US to counter China’s numerical superiority, a defense official said on Saturday. Commenting on condition of anonymity, the official said the nation’s armed forces are in agreement with US Admiral Samuel Paparo’s assessment that Taiwan’s military must be prepared to turn the nation’s waters into a “hellscape” for the Chinese People’s Liberation Army (PLA). Paparo, the commander of the US Indo-Pacific Command, reiterated the concept during a Congressional hearing in Washington on Wednesday. He first coined the term in a security conference last
Prosecutors today declined to say who was questioned regarding alleged forgery on petitions to recall Democratic Progressive Party (DPP) legislators, after Chinese-language media earlier reported that members of the Chinese Nationalist Party (KMT) Youth League were brought in for questioning. The Ministry of Justice Investigation Bureau confirmed that two people had been questioned, but did not disclose any further information about the ongoing investigation. KMT Youth League members Lee Hsiao-liang (李孝亮) and Liu Szu-yin (劉思吟) — who are leading the effort to recall DPP caucus chief executive Rosalia Wu (吳思瑤) and Legislator Wu Pei-yi (吳沛憶) — both posted on Facebook saying: “I
The Ministry of Economic Affairs has fined Taobao NT$1.2 million (US$36,912) for advertisements that exceed its approved business scope, requiring the Chinese e-commerce platform to make corrections in the first half of this year or its license may be revoked. Lawmakers have called for stricter enforcement of Chinese e-commerce platforms and measures to prevent China from laundering its goods through Taiwan in response to US President Donald Trump’s heavy tariffs on China. The Legislative Yuan’s Finance Committee met today to discuss policies to prevent China from dumping goods in Taiwan, inviting government agencies to report. Democratic Progressive Party Legislator Kuo Kuo-wen (郭國文) said
The Ministry of Economic Affairs has fined Taobao NT$1.2 million (US$36,900) for advertisements that exceeded its approved business scope and ordered the Chinese e-commerce platform to make corrections in the first half of this year or its license would be revoked. Lawmakers have called for stricter supervision of Chinese e-commerce platforms and more stringent measures to prevent China from laundering its goods through Taiwan as US President Donald Trump’s administration cracks down on origin laundering. The legislature’s Finance Committee yesterday met to discuss policies to prevent China from dumping goods in Taiwan, inviting government agencies to report on the matter. Democratic Progressive Party
RSS