When users get asked on iPhone devices if they’d like to be tracked, the vast majority say no. That’s worrying Facebook Inc.’s advertisers, who are losing access to some of their most valuable targeting data and have already seen a decrease in effectiveness of their ads.
The new prompt from Apple Inc., which arrived in an iOS software update to iPhones in early June, explicitly asks users of each app whether they are willing to be tracked across their Internet activity. According to Branch, which analyzes mobile app growth, people are giving apps permission to track their behavior just 25 percent of the time, severing a data pipeline that has powered the targeted advertising industry for years.
Facebook advertisers in particular have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it’s harder to figure out which Facebook ads are working. It also makes it more difficult to “re-target” people with ads that show users items they have looked at online, but may not have purchased.
Photo courtesy of Apple Inc 照片:蘋果公司提供
Apple has made privacy a foundation of the company’s latest marketing effort around the iPhone. The privacy changes apply to all app developers on the iPhone, not just Facebook.
But the social network has been protesting the loudest, arguing for months that Apple’s new privacy features would hurt small businesses that rely on targeted advertising — and make up the bulk of the company’s sales.
(Bloomberg)
當iPhone問使用者是否願意被追蹤時,絕大多數的人說不。這令臉書的廣告商憂心,因為他們對一些最有價值的目標式廣告數據正失去掌握,並已見到他們的廣告效果降低。
這個新提示是蘋果公司六月初所發布的iPhone作業系統iOS軟體更新中加入的,在每個應用程式都明確詢問用戶是否願意讓該程式追蹤其網路活動。分析手機應用程式成長的Branch公司表示,人們允許應用程式追蹤其行為的時間只有百分之二十五,切斷了多年來提供數據、讓目標廣告產業賴以生存的管道。
這對臉書的廣告商而言尤其如此,他們在上個月已注意到此衝擊。代表客戶經營臉書廣告活動的媒體購買者表示,臉書不再能夠確實了解其客戶的銷售額,因此更難估算出哪些臉書廣告是有效的。這也使得「再行銷」──向用戶展示他們在網路上看過,但可能並未購買之商品的廣告──變得更加困難。
蘋果公司以隱私為基礎,將之作為行銷iPhone的最新賣點。對於隱私之更動,適用所有的iPhone應用程式開發者,而不只是臉書。
但臉書這社群網站的抗議之聲一直最響亮,數月來不斷主張,蘋果新的隱私功能會傷害依賴目標式廣告的小型企業——這也是臉書營收大部分的來源。
(台北時報林俐凱編譯)
A: Artificial intelligence technology has been causing controversy lately: a student was caught cheating with AI to win the grand prize in an art contest. B: That’s so absurd. Does this mean that AI paints better than humans? A: Maybe. Luckily, the student was later disqualified. B: And more absurdly, it’s becoming more and more popular to use AI technology to “resurrect” people. A: Yeah, some netizens even posted videos featuring the late singer CoCo Lee, who was “resurrected” by them with AI software. A: 人工智慧的爭議不斷,有學生違規使用AI參加美術展,甚至贏得首獎。 B: 真誇張,這是不是代表AI比人類還強大? A: 或許吧,幸好得獎資格被取消。 B: 還有更誇張的︰讓死者重現的「AI復活」技術越來越熱門。 A: 對啊,還有網友製作已故歌后李玟「復活」的影片呢! (By Eddy Chang, Taipei Times/台北時報張聖恩)
It’s no secret that Japanese people have a deep affection for noodles. Like in the rest of East Asia, noodles are an important staple food, second only to rice. Japanese people have enjoyed noodles for over 1,000 years. The first noodles came from China and were introduced around 800 CE. As time passed, noodles in Japan not only became widespread but also developed some unique Japanese characteristics. The three most popular types of noodles in Japan are ramen, soba, and udon. Ramen, typically made from wheat flour, is usually thin and firm. The dough is kneaded and left to
Rice is an essential ingredient in Taiwanese cuisine. Many foods are made of rice, adding more variety to our cooking, such as rice cake, or “gui.” Wagui is made by steaming rice flour batter in a bowl. The term “gui” refers to a type of food made from rice, while “wa” refers to a bowl. The pronunciation of “gui” in Taiwanese Hokkien is similar to the word for “nobility” in Chinese, so it is common for people to prepare various types of gui, including wagui, as offerings to the gods or ancestors,. 米是台灣重要的主食,用米製成的食品十分多元,豐富我們的飲食,如米做成的「粿」。粿的意思是米做成的糕點,碗粿是將在來米漿倒入碗中蒸熟,因而得名。粿因為音同「貴」,因此碗粿等粿食常用作供品祭拜神明和祖先。 nobility (n.) 高貴,高尚;貴族 offering (n.) 供品 While Taiwan may not be
Continued from yesterday(延續自昨日) https://www.taipeitimes.com/News/lang As with many aspects of Japanese culture, there is etiquette to follow when you enjoy noodles. To fully experience noodles like a local on your next visit to Japan, consider these simple guidelines. First, be careful where you put your chopsticks. Don’t leave them sticking up in the broth or set them at the side of the bowl. When you have finished eating or if you’re taking a break, place them on the chopstick rest next to the bowl. Also, it is impolite to wave chopsticks around or bring them above mouth-level. Second, don’t take too