When users get asked on iPhone devices if they’d like to be tracked, the vast majority say no. That’s worrying Facebook Inc.’s advertisers, who are losing access to some of their most valuable targeting data and have already seen a decrease in effectiveness of their ads.
The new prompt from Apple Inc., which arrived in an iOS software update to iPhones in early June, explicitly asks users of each app whether they are willing to be tracked across their Internet activity. According to Branch, which analyzes mobile app growth, people are giving apps permission to track their behavior just 25 percent of the time, severing a data pipeline that has powered the targeted advertising industry for years.
Facebook advertisers in particular have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it’s harder to figure out which Facebook ads are working. It also makes it more difficult to “re-target” people with ads that show users items they have looked at online, but may not have purchased.
Photo courtesy of Apple Inc 照片：蘋果公司提供
Apple has made privacy a foundation of the company’s latest marketing effort around the iPhone. The privacy changes apply to all app developers on the iPhone, not just Facebook.
But the social network has been protesting the loudest, arguing for months that Apple’s new privacy features would hurt small businesses that rely on targeted advertising — and make up the bulk of the company’s sales.
A n invasion of Southeast Asian dwarf honey bees, suspected to have entered the country via cargo or passenger ship, and initially detected not far from Kaohsiung Harbor, is causing problems in the city. Since the bees prefer to build their hives on branches, poles or other long cylindrical objects found on balconies, their presence often causes a big shock to residents. In the first half of this year alone, Kaohsiung public health officials have removed more than 500 beehives — a clear indication that the bee population is gradually expanding through the city. In an effort to deal with
A: We still haven’t decided what to do with all these free mangoes. I keep coming up with ideas, and you just shoot them all down. B: I think the fairest thing to do is just divide the boxes between the staff. A: There are 25 boxes and only 20 people working here today. What do we do with the other five boxes? B: Go home and get your blender and the milk and ice. I could do with a smoothie after all this back and forth. A: 我們還沒決定到底要怎麼處理這些免費的芒果。我不停想到一些做法，可是都一直被你打槍。 B: 我覺得最公平的做法，就是把這幾箱平均分配給同事。 A: 這裡有二十五箱，可是今天只有二十個人來上班。那剩下的五箱要怎麼辦？ B: 回去把你的果汁機、牛奶和冰帶來啦！我們討論那麼久，我真的需要喝點冰沙了。 (Paul Cooper, Taipei Times／台北時報林俐凱譯)
What are we going to do with them all? (4/5) 這麼多芒果要怎麼辦？（四） A: OK, I have one more idea about the free mangoes. Just hear me out. I have a blender at home. I’ll be back in a while with some milk and ice, and we’ll make smoothies for the office. We could charge NT$25 a pop, just to cover my costs and labor. B: Instead of thinking about schemes to make money from the management’s generosity, why don’t you do some actual work? Also, do you have any idea how many smoothies 25 boxes of mangoes will make? A: You can’t have too many mango smoothies. It’s the elixir of the gods. People