K-pop supergroup BTS is taking over the world, and it’s taking over McDonald’s as well, with the “BTS Meal,” available in nearly 50 countries around the world as of May 26. Devised by the seven-member group, the “BTS Meal” featuring 10 pieces of McNuggets, special sauces, medium fries and a coke will be available in Taiwan starting June 9.
Meanwhile, BTS applied their fashion trick of mixing high- and low-cost styles to a new level in marketing deals. According to Reuters, after agreeing to collaborate with McDonald’s, the boyband has been named a “global brand ambassador” for Louis Vuitton (LV). Some diehard fans have said that they plan to buy the meal wearing LV clothing.
BTS won four awards late last month at the Billboard Music Awards, where they gave the debut TV performance of their new English single “Butter.” The boys even broke their own record for most YouTube views in the first 24 hours of release with the song, hitting 113 million views in one day.
Photo: Reuters 照片：路透
(Eddy Chang, Taipei Times)
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