For Beijing resident Alex He, 29, the cost of a trip to the mall can easily top $3,000 (NT$96,654). “I used to buy a lot of luxury brands, but in the last year or so I’ve been purchasing more of the sports brands because they are more comfortable and more fashionable,” said He.
Chinese consumers like He, who want to make statements when they go shopping, are turning more to Western sports brands. Under Chinese President Xi Jinping’s multi-year campaign to reduce conspicuous consumption of luxury goods by public officials, even as sales of luxury fashion, cars and other prestige products suffer, sportswear brands are robust.
Nike’s Greater China sales are strong, with orders from September to April up between 27 and 35 percent. Sales in Greater China for Adidas grew 38 percent. Last year, it opened more than 500 Chinese stores. Under Armour Inc. is making headway. Stephen Curry’s basketball shoes have given it a foothold in that category.
Photo: AFP
照片：法新社
The big foreign sportswear brands are safer bets for many consumers wondering about the political implications of their purchases. Chinese concerned about flaunting their big spending want to buy products that are obviously expensive but not excessively glitzy.
(Bloomberg)
對於北京二十九歲的艾力克斯‧何來說，一趟商場購物之旅常會花到三千美元。他說︰「我以前愛買奢華的精品，但是過去一年左右大多是買運動品牌。它們比較舒服，也比較潮。」
就像何先生一樣，許多中國消費者想要藉由購物來展現、表達自我，紛紛轉向西方運動品牌。中國領導人習近平近年來打壓官員炫富式精品消費，精品時裝、汽車、名品全都遭殃，不過運動服飾品牌依然強勁。
「耐吉」在大中華區的訂單大增，從去年九月到今年四月增加了百分之二十七至百分之三十五不等。「愛迪達」在大中華區的銷量增加了百分之三十八，去年在中國展店超過五百家。「安德瑪」也持續成長，NBA球星史帝芬‧柯瑞代言的籃球鞋讓該公司在球鞋此品項佔有一席之地。
因為擔心購物產生政治影響的消費者，大型外國運動品牌可說是安全牌。那些對於過份炫耀大筆花費感到不安的中國人，都想購買看起來不便宜卻不會過於炫富的產品。
（張聖恩編譯）
Microsoft on Feb. 28 announced it was retiring Skype, the online voice and video call pioneer that the tech titan acquired in 2011. “Starting in May 2025, Skype will no longer be available,” said a post from Skype support on X, directing users to sign into Microsoft’s Teams platform for further use of its services. Skype was founded in 2003 by Scandinavians Niklas Zennstrom and Janus Friis in Estonia, revolutionizing Internet communication by offering free voice calls between computers and affordable rates for calls to landlines and mobile phones. Over the years, and as Internet speeds improved, Skype evolved to
People desire a sense of purpose in their lives, but they often remain idle unless they have a clear reason to act. This concept is illustrated by the retirement paradox. People work hard to prepare for a future without work but find life meaningless after achieving that goal. A study was carried out to determine if a reason, even a minor one, could encourage idle people to take action. __1__ Upon finishing the first, they were instructed to drop it off at a location either right outside the room or at a spot farther away, which would take around
Donburi, often simply called don, is a beloved Japanese dish that consists of a bowl of steamed rice topped with various other ingredients. The word donburi itself actually means “bowl” in Japanese, but it has come to represent much more than just a vessel. Donburi first emerged during the Edo period (1603–1867) as a quick and convenient meal for busy city dwellers. By the 19th century, donburi had become immensely popular among theater enthusiasts, who often purchased these portable meals to enjoy during long performances. Una-don, a donburi topped with grilled eel, was a particular favorite. Easy-to-carry and satisfying,
Continued from yesterday（延續自昨日） https://www.taipeitimes.com/News/lang Results showed that only 32 percent were willing to walk farther for the same candy, but 59 percent chose to do so when promised different candy. Researchers also discovered that students who walked farther reported feeling happier during the wait. __3__ Idleness aversion can be applied in various settings. For example, Uber uses animations and real-time updates to keep customers from being bored while waiting. It can also be used in the design of office buildings to reduce elevator traffic. During busy times, it takes a while to wait for an elevator. __4__ Recognizing the power
RSS