Joan MacDonald’s health was in shambles at age 71. She was overweight and on numerous medications with high cholesterol, rising blood pressure and kidney trouble.
Her daughter, a fitness coach, warned that she’d wind up an invalid if she didn’t turn things around. She did, hitting the gym for the first time and learning to balance her diet with the help of a brand new tool, an iPhone.
Now 75, MacDonald is a hype beast for health with a bodybuilder’s physique and 1.4 million loyal followers on Instagram.
She’s among a growing number of “grandfluencers,” folks 70 and up who have amassed substantial followings on social media with the help of decades-younger fans.
“It’s so rare to find someone her age being able to do all these things,” said one of her admirers, 18-year-old Marianne Zapata of Larchmont, New York. “It’s just such a positive thing to even think about.”
Both aspirational and inspirational, older influencers are turning their digital platforms into gold.
MacDonald has paid partnerships with the sportswear and supplement brand Women’s Best, and the stress-busting device Sensate. And she just launched her own health and fitness app not so many years after learning how to use digital technology herself.
On TikTok, four friends who go by @oldgays — the youngest is 65 — have 2.2 million followers, including Rihanna. They have an endorsement deal with Grindr as they delight fans with their clueless answers to pop culture questions.
Others focus on beauty and style, setting up Amazon closets with their go-to looks and putting on makeup tutorials live. Lagetta Wayne, at 78, has teens asking her to be their grandmother as she tends to her vegetables and cooks them up in Suisun City, California, as @msgrandmasgarden on TikTok.
Wayne, with 130,500 followers amassed since joining in June last year, owes her social media success to a teenage granddaughter. Her very first video, a garden tour, clocked 37,600 likes.
“One day my garden was very pretty and I got all excited about that and I asked her if she would take some pictures of me,” Wayne recalled. “She said she was going to put me on TikTok and I said, well, what is TikTok? I had never heard of it.”
Most people ages 50 and up use technology to stay connected to friends and family, according to a 2019 survey by AARP. But less than half use social media daily for that purpose, relying on Facebook above other platforms.
Just 37 percent of those 70 and older used social media daily in 2019, the research showed. Since coronavirus struck, older creators have expanded their horizons beyond mainstay Facebook and gotten more voracious, often driven by the growing number of feeds by people their own age, said Alison Bryant, senior vice president for AARP.
In the California desert town of Cathedral City, Jessay Martin is the second youngest of the Old Gays at 68.
“I thought I was going to spend the rest of my life relaxing pretty much, and I do, but this is picking up more for us. I had a very structured week where Monday I worked the food bank at the senior center, Tuesday and Friday I did yoga for an hour and a half, Wednesday I was on the front desk at the senior center. I was just sort of floating by, not being social, not putting myself out there in the gay community. And boy, has the Old Gays changed that,” Martin said.
Like MacDonald, they do a lot of myth busting about what’s possible in life’s sixth, seventh and eighth decades.
“They’re showing that anybody can do these things, that you don’t have to be afraid of aging. The 20 and 30 somethings don’t often think about that,” Bryant said. “The authenticity that we’re seeing in some of these older influencers is really refreshing. That’s part of the complexity of their narratives. They’re bringing other parts of their lives to it. They’re grandparents and great-grandparents and spouses. They’re more comfortable in their own skins.”
Sept.13 to Sept.19 Fu Pei-mei (傅培梅) leafed through the telephone book and jotted down the address of every prestigious Taipei restaurant she could find. She then mailed out her request: “Seeking famous chefs to learn cooking from, high pay.” A star student from a wealthy family in Japanese-occupied Manchuria, Fu never bothered with cooking growing up. After fleeing her hometown at the age of 15 due to the Chinese Civil War, she eventually ended up in Taiwan, where she held a number of clerical jobs in Taipei. She enjoyed office work, especially since the company provided meals. This was the 1950s, however, and
Last week the Transitional Justice Commission proposed taking down the statue of Chang Kai-shek (蔣介石) at Chiang Kai-shek Memorial Hall in central Taipei. It depicted the move as part of a plan for excising markers of authoritarianism from the park. The most important task, the commission said, would be removing the hall’s “axis of worship,” the 6.3m-tall bronze statue of Chiang. Let us hope that if and when that obscenity is finally removed from the memorial, it is placed in the famed Cihu Memorial Sculpture Garden in Taoyuan’s Dasi District (大溪), where it can be properly mocked for all eternity. CHIANG,
The pandemic seems to be far from over, but the Post Pandemic Renaissance Theater (PPRT) is getting a head start by putting on its first event last Friday: the first round of the Taiwan Monologue Slam. Ten contestants delivered passionate and nuanced pieces on stage, and the audience voted with their phones for two winners who will advance to the local finals in November. There will be four finals in the next year, and each winner is automatically entered into the World Monologue Games regional finals, bypassing the preliminaries. The goal is to eventually get a Taiwan team to next summer’s games,
Worried his appearance would detract from opportunities in China’s competitive society, Xia Shurong decided to go under the surgeon’s knife to reshape his nose — one of millions of young men in the country turning to cosmetic surgery. The 27-year-old researcher wanted medical procedures to transform his look from “engineering geek” to something he thinks will boost his life chances. Beauty standards in China can be exacting, from pressure over skin tone, eye and nose shape to the controversial “little fresh meat” look — a buzzword used to describe handsome young men with delicate features. “I feel I should be ‘fresh meat’