Nathalie Mago’s work day begins after she has tucked her three daughters into bed and flicked off the lights in their house north of the Philippine capital, Manila.
As her young family sleeps, she fires up her laptop and begins discussing the day’s agenda with her boss — an American half a world away.
A “virtual assistant,” Mago is one of a growing number of Filipinos flocking to the booming, but unregulated, sector in the face of a tight job market, low wages and frequently hellish commutes.
Photo: AFP
“It literally saved me,” Mago said. “I was able to support myself and my family at the same time.”
A former office worker, the 32-year-old said she is earning five times as much serving as the “right hand” of employers for whom she writes copy, manages social media and even buys family birthday gifts.
Government figures for the sector are unavailable as the role falls into no recognized job category, meaning legal protections are also effectively nonexistent.
Derek Gallimore, founder of advisory firm Outsource Accelerator, said that an estimated 1 million Filipinos work as virtual assistants — a number he expects to grow.
“It’s the assumption that they can call their own shots, have more freedom and earn more money,” Gallimore said of the job’s allure, adding that the reality might not always meet expectations.
Job-seeking platform Upwork Inc lists the Philippines among the top five countries churning out virtual assistants, alongside India, Nigeria, Pakistan and the US.
“We expect the growth of virtual assistant work in the Philippines to continue,” said Teng Liu, an economist at Upwork Research Institute.
Filipinos’ English proficiency made them a “strong fit” for global clients, with Australia, the UK and the US among the biggest markets, he said.
A recent TikTok video with tens of thousands of likes featured a virtual assistant slowly unveiling a screenshot of her pay for five days’ work — 29,400 pesos (US$512.37), more than double the monthly minimum wage in Manila.
Several Facebook groups for virtual assistants — whose tasks can include everything from marketing to making travel arrangements — boast hundreds of thousands of followers who view the job as a path to a better life.
However, there are risks associated with the sector.
“I know a lot of people who got scammed. The last one got scammed for 50,000 pesos,” said Mago, describing a scheme in which a virtual assistant was tricked into paying for access to jobs that never materialized.
Others complete work for clients who then simply disappear, she said.
Law lecturer Arnold de Vera of the University of the Philippines said the industry lacks protections under Philippine law because it falls into no existing government category.
“They’re invisible in the sense that they are generally treated not as Philippine employees,” De Vera said, adding that most virtual assistants classify themselves as “self-employed.”
No law forces employers outside the country to uphold agreements made with Philippines-based workers, he said.
“It’s risky because there is no remedy involved but people are willing to take that risk because of the rewards they can reap,” he added.
Lyann Lubrico is among those who think the reward is worth the risk.
The 33-year-old, who became a virtual assistant after losing her job as an office manager in the United Arab Emirates, said that remote work can be a path home for overseas Filipino workers.
Now the owner of her own agency, Lubrico calls it her “mission” to give overseas Filipino workers, whose remittances account for nearly 10 percent of national GDP, a way to make that money at home instead.
“I know some cleaners who grew old being cleaners abroad... I thought to myself, Filipinos shouldn’t settle for this all their lives,” she said, adding that many face abuse and discrimination.
Through a Facebook group called “Balikbayan For Good,” Lubrico has offered informal training to about 200 overseas Filipino workers hoping to become virtual assistants.
Balikbayan is a Filipino term for Filipinos returning from abroad.
“My mission is to enable overseas Filipinos to come home — one at a time,” Lubrico said.
While a true believer in the sector, she agreed that legal protections remain a crucial step.
Philippine Department of Information and Communications Technology spokesman Renato Paraiso said that one key challenge is that virtual assistant work “is borderless.”
“That is something we should address,” he said, adding that forging labor partnerships with other countries could be a path forward in protecting the rights of Filipinos.
“If we have more protections I think more people will be encouraged to become virtual assistants,” Mago said. “I strongly believe if every household in the Philippines has [someone employed as] a virtual assistant, no one will be hungry.”
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