Apple is releasing a free software update that would inject its first dose of artificial intelligence (AI) into its iPhone 16 lineup as the trendsetting company tries to catch up with technology’s latest craze.
The upgrade to the iOS 18 operating system yesterday arrives more than a month after four iPhone 16 models equipped with the special computer chip needed to power the AI features went on sale at prices ranging from US$800 to US$1,200.
Last year’s premium models — the iPhone 15 Pro and iPhone 15 Pro Max — also possess a processor that would enable the AI technology after the software update is installed.
Photo: Reuters
Recent versions of Apple’s iPad and Mac computer also can be updated with the software.
Countries outside the US would not be getting the AI software for their iPhones until next year at a date still to be determined. Apple spent the past five weeks testing the AI software among an audience of iPhone owners who signed up to help the company finetune the technology.
The AI infusion is supposed to transform Apple’s often bumbling virtual assistant Siri into a more conversational, versatile and colorful companion whose presence would be denoted by a glowing light that circles the iPhone’s screen as requests are being handled.
While Apple is promising Siri would be able to perform more tasks and be less prone to becoming confused, it would not be able to interact with other apps installed on the iPhone until another software update comes out at a still-unspecified date.
Other AI features included in this software update would handle a variety of writing and proofreading tasks, summarize the content of e-mails and other documents.
The AI also would provide a variety of editing tools to alter the appearance of photos and make it easier to find old pictures.
Other AI tricks still to come in future software updates would include the ability to create customized emojis on the fly or conjure other fanciful imagery upon request.
Apple also plans to eventually enable its AI suite to get a helping hand from OpenAI’s ChatGPT when users want it.
Most of the AI features Apple introduced yesterday are already available on Android-powered smartphones that Samsung and Google released earlier this year.
In an effort to distinguish its approach from the early leaders in AI, the iPhone’s suite of new technology is being marketed as “Apple Intelligence.”
Apple is also promising its AI features would do a far better job protecting the privacy of iPhone owners by either running the technology on device or corralled in a fortress-like data center when some requests have to be processed remotely.
As most iPhones currently in use around the world do not have the computer chip needed for Apple’s AI, the technology is expected to drive huge demand for the new models during the holiday season and into next year, too.
That is the main reason why Apple’s stock price has soared 18 percent since it previewed its AI strategy at a conference in early June.
The run-up has increased Apple’s market value by about US$500 billion, catapulting it closer to becoming the first US company to be worth US$4 trillion.
Apple is set to give investors their first glimpse at how the iPhone 16 is faring on Thursday when the company posts quarterly financial information for the July-September quarter — a period that includes the first few days the new models were on sale.
Demand for the high-end iPhone 15 models ticked upward as prices for them fell and the excitement surrounding Apple’s entrance into the AI market ramped up, according to an assessment of the smartphone market during the most recent quarter by the research firm International Data Corp (IDC).
Apple’s iPhone shipments rose by 3.5 percent from the same time last year to 56 million worldwide during the July-to-September period, second only to Samsung, IDC said.
The question now is whether Apple’s gradual release of more AI would cause owners of older iPhones to splurge on the new models during the holidays, “future-proofing their purchases for the long term,” IDC analyst Nabila Popal said.
Also yesterday, Apple said that with the software update some AirPods wireless headphones can be used as hearing aids.
An estimated 30 million people — one in eight Americans over the age of 12 — have hearing loss in both ears.
Millions would benefit from hearing aids, but most have never tried them, according to the National Institute on Deafness and Other Communication Disorders.
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