Arm Holdings PLC aims to gain more than 50 percent of the Windows PC market in five years, CEO Rene Haas said on Monday as Microsoft Corp and its hardware partners prepare to launch a new batch of computers based on the British chip designer’s technology.
Demand for use of Arm’s technology in PCs received a boost after Microsoft last month unveiled ambitious plans to launch a new line of PCs with artificial intelligence (AI) features to compete with Alphabet and Apple Inc.
Its flagship Windows operating system is now to run on chips designed by Arm, whose technology powered the rise of smartphones. Chips made by Intel Corp have dominated the PC industry for decades and if the Arm push succeeds, it would reorder the market.
Photo: Ritchie B. Tongo, EPA-EFE
“Arm’s market share in Windows — I think, truly, in the next five years, it could be better than 50 percent,” Haas told Reuters in an interview.
Microsoft has made a significant commitment to ensure its alternative technology to Advanced Micro Devices Inc (AMD) and Intel’s x86 technology is embraced by consumers, building a suite of software developer tools to make it possible to produce programs that function on Arm-based chips.
“They’ve [Microsoft] gone way beyond anything they had [in developer tools] and they really picked it up in the last couple of years,” Haas said. “They are very, very much committed from a software standpoint.”
Microsoft and hardware vendors are following in Apple’s footsteps. The company has achieved success following its introduction of Arm designs. It has sold machines with its “M Series” processors for roughly four years and those chips offer long battery life and speedy performance.
Qualcomm Inc has designed the first Arm-based chip to introduce consumers and businesses to the new Windows-based Arm machines, but other vendors will follow, Haas said.
Microsoft also has a battery of device makers signed on to sell machines with Arms-based system such as Asustek Computer Inc (華碩) and Dell Technologies Inc.
At his keynote speech delivered at the Computex Taipei trade show earlier on Monday, Haas said he expected 100 billion Arm devices worldwide would be ready for AI by the end of next year.
COMPETITION: AMD, Intel and Qualcomm are unveiling new laptop and desktop parts in Las Vegas, arguing their technologies provide the best performance for AI workloads Advanced Micro Devices Inc (AMD), the second-biggest maker of computer processors, said its chips are to be used by Dell Technologies Inc for the first time in PCs sold to businesses. The chipmaker unveiled new processors it says would make AMD-based PCs the best at running artificial intelligence (AI) software. Dell has decided to use the chips in some of its computers aimed at business customers, AMD executives said at CES in Las Vegas on Monday. Dell’s embrace of AMD for corporate PCs — it already uses the chipmaker for consumer devices — is another blow for Intel Corp as the company
MediaTek Inc (聯發科) yesterday said it is teaming up with Nvidia Corp to develop a new chip for artificial intelligence (AI) supercomputers that uses architecture licensed from Arm Holdings PLC. The new product is targeting AI researchers, data scientists and students rather than the mass PC market, the company said. The announcement comes as MediaTek makes efforts to add AI capabilities to its Dimensity chips for smartphones and tablets, Genio family for the Internet of Things devices, Pentonic series of smart TVs, Kompanio line of Arm-based Chromebooks, along with the Dimensity auto platform for vehicles. MeidaTek, the world’s largest chip designer for smartphones
TECH PULL: Electronics heavyweights also attracted strong buying ahead of the CES, analysts said. Meanwhile, Asian markets were mixed amid Trump’s incoming presidency Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) shares yesterday closed at a new high in the wake of a rally among tech stocks on Wall Street on Friday, moving the TAIEX sharply higher by more than 600 points. TSMC, the most heavily weighted stock in the TAIEX, rose 4.65 percent to close at a new high of NT$1,125, boosting its market value to NT$29.17 trillion (US$888 billion) and contributing about 400 points to the TAIEX’s rise. The TAIEX ended up 639.41 points, or 2.79 percent, at 23,547.71. Turnover totaled NT$406.478 billion, Taiwan Stock Exchange data showed. The surge in TSMC follows a positive performance
FUTURE TECH: Nvidia CEO Jensen Huang would give the keynote speech at this year’s Consumer Electronics Show, which is also expected to highlight autonomous vehicles Gadgets, robots and vehicles imbued with artificial intelligence (AI) would once again vie for attention at the Consumer Electronics Show (CES) this week, as vendors behind the scenes would seek ways to deal with tariffs threatened by US president-elect Donald Trump. The annual Consumer Electronics Show opens formally in Las Vegas tomorrow, but preceding days are packed with product announcements. AI would be a major theme of the show, along with autonomous vehicles ranging from tractors and boats to lawn mowers and golf club trollies. “Everybody is going to be talking about AI,” Creative Strategies Inc analyst Carolina Milanesi said. “From fridges to ovens
RSS