Shin Kong Mitsukoshi Department Store (新光三越百貨) yesterday said it aims to grow its business 20 percent annually in the mid-year sales season, as people regain interest in in-person shopping activities.
The mid-year sales season begins on Thursday and runs through June 25 to keep buying interest alive after Mother’s Day promotion campaigns that enabled major department stores to increase their revenue by double-digit percentages year-on-year.
Shin Kong Mitsukoshi said its goal is achievable as its sales in the first five months of the year had already increased 15 percent year-on-year.
Photo: Tang Tsai-hsin, Taipei Times
A spike in COVID-19 infections forced the chain to halt traditional mid-year promotions last year, it added.
This year, the department store chain plans to offer costumers more bonus points that can be used for goods and services under more favorable terms, it said, adding that it expects customers to convert about 180,000 bonus points and enjoy discounts of up to 40 percent.
The bonus program is intended to attract return customers and boost member loyalty, it said.
Shin Kong Mitsukoshi has 3 million members and that figure might approach 4 million toward the end of the year, it said.
It said it has observed a boom in demand among Taiwanese shoppers for golfing, yoga and camping gear in the post-COVID-19 era, as people seem more focused on their health and well-being.
By contrast, foreign shoppers from Southeast Asia are displaying a keen interest in cosmetic products, it added.
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