Tue, May 02, 2023 page12

• Gallery gives troubled NFT art big showcase

  • AFP, PARIS
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  Non-fungible tokens (NFTs), the identifiers of the crypto world linked to digital artworks, have been granted a show at the Centre Pompidou in Paris, despite an almost total collapse in their price and cultural cachet.

  The Pompidou, a popular attraction in the Marais district of the French capital, has opened the exhibition in its minimalist halls dedicated to NFTs, which could give the digital art form a much-needed lift.

  Blockbuster multimillion-dollar sales helped fuel publicity in 2021, and prices soared amid a lack of regulation and general confusion over what the digital tokens were.

  

  People sit outside the Centre Pompidou in Paris on Wednesday.

  Photo: Bloomberg

  However, the value of NFT transactions fell 94 percent from 2021 to last year, from US$233 million to US$14 million, French analytics firm Artprice said.

  The organizers of the event at the Pompidou, the first European gallery to start a collection of NFT art, are more keen to talk about the art than the economics.

  “These artists get a place in the history of art and their works are guaranteed longevity,” the gallery’s chief curator Marcella Lista said.

  The collapse in interest in NFTs along with a wider plunge in the value of cryptocurrencies allowed the Pompidou to bag many of the works for just a handful of dollars, records on the OpenSea platform showed.

  About half of the pieces were donated by their creators.

  Among those who happily handed over their art was Californian artist Robness, who came to see the show and said it was a “humbling experience” to be included.

  He, too, was eager to shift the focus from the slump in prices.

  “If you start worrying about the market dynamics, you’re taking your energy out, putting it into other places,” he said.

  “That’s not conducive to actually creating,” he added.

  Robness compared NFTs to e-mail, an elemental technology that he said would continue to find uses.

  Born at the crossroads of technology and artistic provocation, NFT art quickly created its own emblems and myths — and the Pompidou exhibition is steeped in its iconography.

  Robness donated a 3D “portrait” of Satoshi Nakamoto, the possibly fictional creator of bitcoin.

  Another of the works on display is Bitchcoin, a representation of a bitcoin created by Sarah Meyohas in 2015, making it one of the first NFT artworks.

  While one of the most famous emblems of the scene, a “cryptopunk,” also gets an airing.

  Visitors have the experience of a traditional art gallery — whitewashed walls, hanging images accompanied with small explanation cards — but instead of canvas and paper, the digital works are rendered on screens.

  If the prices paid for the artworks were surprisingly low, the gallery nonetheless had to jump through some pretty tight hoops to acquire them.

  NFT art is generally sold on platforms where cryptocurrency is the preferred payment method, and proof of ownership is stored on the blockchain.

  Lista said that accounting rules simply would not permit the Pompidou to go through the convoluted process of buying cryptocurrency to acquire the works, and blockchain records were not good enough.

  Instead, the works were paid for in euros and contracts were signed under French law, she said.

  Then comes the difficulty of storing and insuring the works, which are essentially digital pixels that can be replicated as many times as anyone wants.

  Philippe Bertinelli, also a curator of the exhibition, said that copies were held on several servers and in different media.

  “Even if a system breaks down or something is lost or burned, we can ensure the works are still safely stored,” he said.
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