Asustek Computer Inc (華碩) aims to expand its share of Indonesia’s smartphone market to 18 percent next year by shipping 5 million handsets annually, a company executive said.
Chief executive officer Jerry Shen (沈振來) said Asustek’s smartphone shipments to Indonesia would total 4 million units this year, securing it a 15 percent share in the nation’s smartphone market and making it the second-largest smartphone supplier.
“Our goal is to overtake Samsung’s [Electronic Co] market position by 2017,” Shen told reporters on the sidelines of Asustek’s smartphone launch in Jakarta, on Thursday.
Samsung is the No.1 smartphone company in the nation with 25 percent market share.
Shen said the launch of Asustek’s four ZenFone 2 models in Indonesia was delayed by a government policy enacted in August, which requires all 4G devices be manufactured locally.
To comply with the new policy and meet local demand, Asustek started working with an Indonesian original design manufacturer and began sourcing components from local companies this quarter.
Indonesia is Asustek’s largest smartphone market, as an estimated shipment of 4 million handsets to the nation accounts for 20 percent of Asustek’s annual shipment target of 20 million units this year, Shen said, adding that the shipments to Indonesia were almost equal to the shipments to Thailand, Vietnam, Malaysia and the Philippines combined.
Regarding the company’s smartphone strategy in Southeast Asia, Shen said consumers in the region prefer shopping at brick-and-mortar stores instead of e-commerce sites.
He said Asustek was able to climb to top positions in the region because it has expertise in traditional sales methods.
Asustek is upbeat about the smartphone market’s growth potential in Southeast Asia and expect to ship a total of 10 million smartphones to Indonesia, Thailand, Vietnam, Malaysia and the Philippines next year.
Shen on Nov. 11 told investors that the company aims to ship 30 million smartphones next year; an increase of 50 percent from this year’s estimate of 20 million units.
UNCERTAINTY: Innolux activated a stringent supply chain management mechanism, as it did during the COVID-19 pandemic, to ensure optimal inventory levels for customers Flat-panel display makers AUO Corp (友達) and Innolux Corp (群創) yesterday said that about 12 to 20 percent of their display business is at risk of potential US tariffs and that they would relocate production or shipment destinations to mitigate the levies’ effects. US tariffs would have a direct impact of US$200 million on AUO’s revenue, company chairman Paul Peng (彭雙浪) told reporters on the sidelines of the Touch Taiwan trade show in Taipei yesterday. That would make up about 12 percent of the company’s overall revenue. To cope with the tariff uncertainty, AUO plans to allocate its production to manufacturing facilities in
Taiwan will prioritize the development of silicon photonics by taking advantage of its strength in the semiconductor industry to build another shield to protect the local economy, National Development Council (NDC) Minister Paul Liu (劉鏡清) said yesterday. Speaking at a meeting of the legislature’s Economics Committee, Liu said Taiwan already has the artificial intelligence (AI) industry as a shield, after the semiconductor industry, to safeguard the country, and is looking at new unique fields to build more economic shields. While Taiwan will further strengthen its existing shields, over the longer term, the country is determined to focus on such potential segments as
Chizuko Kimura has become the first female sushi chef in the world to win a Michelin star, fulfilling a promise she made to her dying husband to continue his legacy. The 54-year-old Japanese chef regained the Michelin star her late husband, Shunei Kimura, won three years ago for their Sushi Shunei restaurant in Paris. For Shunei Kimura, the star was a dream come true. However, the joy was short-lived. He died from cancer just three months later in June 2022. He was 65. The following year, the restaurant in the heart of Montmartre lost its star rating. Chizuko Kimura insisted that the new star is still down
While China’s leaders use their economic and political might to fight US President Donald Trump’s trade war “to the end,” its army of social media soldiers are embarking on a more humorous campaign online. Trump’s tariff blitz has seen Washington and Beijing impose eye-watering duties on imports from the other, fanning a standoff between the economic superpowers that has sparked global recession fears and sent markets into a tailspin. Trump says his policy is a response to years of being “ripped off” by other countries and aims to bring manufacturing to the US, forcing companies to employ US workers. However, China’s online warriors
RSS