Sony's new flat-panel TV consumes less energy than comparable regular models without compromising image quality — the latest in Japanese manufacturers' efforts to woo buyers with green products.
The ¥150,000 (US$1,400) Bravia KDL-32JE1 goes on sale in Japan on July 30, and is planned later for overseas markets although dates and other details aren’t decided, Sony Corp’s Emi Nagahara said yesterday.
In a demonstration at Tokyo headquarters, a watt-counter attached to the new 32-inch Bravia consumed 82 watts of energy to show a Blu-ray disc image of a Spanish city on its liquid crystal display.
PHOTO: AP
A comparable regular model that cost about ¥10,000 less required 125 watts of energy to show the exact same image.
Sony achieved the energy savings by developing a brighter back light and better filtering that delivers light more efficiently, officials said. Both models have liquid crystal displays and high-definition digital broadcast features.
Compared to an old-style TV with a cathode-ray tube (CRT) monitor, the new TV consumes about 70 percent less energy a year.
By consuming less energy, the new “green” TV reduces carbon dioxide emissions totaling 79kg a year, equivalent to the amount consumed by about six cedar trees, it said.
Consumers also save on their utility bill. In Japan, the green TV delivers about ¥4,300 in savings in electricity payments a year compared with an old-style CRT TV, Sony said.
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