India's giant Tata Group unveiled yesterday a US$2,500 car it bills as the world's cheapest amid predictions the compact, no-frills vehicle could revolutionize how the country of 1.1 billion people travels.
The four-door car, which has five seats and is due to hit the market later this year costing just 100,000 rupees (US$2,500) excluding tax, is aimed at Indians hoping to trade up from a motorcycle to four wheels.
The Tata "Nano" -- which looks extremely similar to a Smart car -- has a small, rear-mounted 25kw 624cc engine.
BASICS
The basic model has no air conditioning, no electric windows and no power steering, although two "deluxe" versions will be available.
Tycoon Ratan Tata, the 70-year-old who heads the tea-to-steel group, compared the car's introduction to a landmark in the history of transportation, on the same level as the first powered flight by the Wright brothers and the first lunar landing.
The car was unveiled at the annual Delhi car show to the theme from Stanley Kubrick's classic 1968 film 2001: A Space Odyssey.
ALL-USE
Tata said he wanted to make "a safe, affordable and all-weather transport -- a people's car, designed to meet all safety standards and emissions laws and accessible to all."
He said that it was "a car that most people said could not be manufactured at that price" and that Tata had stuck to its 100,000-rupee target price, but added VAT would be extra.
BETTER, SAFER
He also dismissed fears the Nano -- a name supposed to be both high-tech and to smack of smallness -- would herald more congestion and pollution, arguing the new car would be better and safer than most motorcycles on India's roads.
"Let me assure you and also assure our critics the car we have designed will meet all the current safety requirements ... and will have a lower pollution level than even a two-wheeler being manufactured in India today," Tata said.
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