Stand-up comedians have a saying that "you're only as good as your last gig." The same goes for computer technology. What you have to assume is that someone somewhere has a business plan which involves, er, attracting all your customers.
To date, there are only two known defensive strategies. One consists of "locking in" said customers so that they have to be very determined to go elsewhere. This is the Microsoft Way. The other is to make your next product even more sensational than its predecessor.
To date, few companies have managed this trick.
The US$64 billion question at the moment is whether Google, the world's favorite search engine, will manage to pull it off.
Its spectacular success revealed that Internet searching is a very big business. Something like 550 million search requests are entered every day worldwide (245 million of them in the US and 77 percent through Google).
Google has shown that selling advertising based on searches can be very lucrative. And it is estimated by industry watchers that the annual paid-placement advertising revenue generated by Web searches will reach about US$7 billion by 2007 (as compared with US$3 billion last year).
If Google's current share of searching continues, that means the company could look forward to annual revenues of nearly US$5.5 billion in three years' time.
Ah, that magic word, "if"... The great thing about capitalism is that the prospect of annual revenues of US$5.5 billion tends to concentrate minds. So far, in relation to Google, those minds have been focused in two directions.
The first involves trying to get a slice of Google's action. The company is heading for a stock-market flotation this year and -- if industry rumors are to be believed -- this could be the biggest thing since Netscape went public on Aug. 9, 1995.
Netscape shares were conservatively priced at US$28, opened at US$71 and went as high as US$74 in the most frantic day's trading since the Wall Street crash.
Something similar could happen with Google. And this, in turn, might have wider implications, because it was the Netscape launch that triggered the technology boom/bubble.
It was what awakened non-techies to the notion that there might be money in that Internet thingummy.
Given that the stock market is slowly shaking off the rueful technophobia that has afflicted it since 2001, could Google's flotation triggers another avalanche?
The second direction in which search-related revenue concentrates minds leads to the quest for technology that is better than Google's.
A lot of brainpower is being focused on this question.
Some of us are old enough to remember when AltaVista was the best search engine there ever had been. Then one day Google was launched and we never used Alta-Vista again. But all that means is that Google is the new AltaVista, and the question is: what lies around the corner?
There's no doubt that Google represented a great advance. But there is no such thing as perfection in this business. Surveys indicate that almost a quarter of users don't find what they're looking for in the first set of links returned by a search engine.
That's partly because, in the words of MIT's Technology Review newsletter, "the precious needles of information we seek are buried under a haystack that grows by some 60 terabytes every day. [A terabyte is 1024 gigabytes.] And it's why fierce competition in the search industry is certain to continue, especially as companies implement a host of new technologies, such as natural-language processing and machine learning."
Already, there is interesting potential competition for Google.
There's Teoma (www.teoma.com), for example, which uses the existence of subject-based communities to home in on an answer to a search query. Then there's Mooter (www.mooter.com), which uses ideas from psychology, software and neural networks to create a ranking algorithm that learns from the user as a search progresses.
And there are several research efforts aimed at finding ways of searching the "deep Web" -- that is the huge reserve of documents buried in corporate and official databases which only become published Web pages if a particular search query asks for them.
Furthermore, of course, there is Microsoft. There is always Microsoft. Bill Gates has made it clear that he sees searching as Microsoft's business.
The company has a huge research and development effort devoted to it.
And it plans to use its, er, "infrastructural advantage" [monopoly] to build natural language searching into "Longhorn" -- the next release of its operating system, due next year or 2006.
Tropical Storm Gaemi strengthened into a typhoon at 2pm yesterday, and could make landfall in Yilan County tomorrow, the Central Weather Administration (CWA) said yesterday. The agency was scheduled to issue a sea warning at 11:30pm yesterday, and could issue a land warning later today. Gaemi was moving north-northwest at 4kph, carrying maximum sustained winds near its center of up to 118.8kph and gusts of 154.8kph. The circumference is forecast to reach eastern Taiwan tomorrow morning, with the center making landfall in Yilan County later that night before departing from the north coast, CWA weather forecaster Kuan Shin-ping (官欣平) said yesterday. Uncertainty remains and
SEA WARNING LIKELY: The storm, named Gaemi, could become a moderate typhoon on Wednesday or Thursday, with the Taipei City Government preparing for flooding A tropical depression east of the Philippines developed into a tropical storm named Gaemi at 2pm yesterday, and was moving toward eastern Taiwan, the Central Weather Administration (CWA) said. Gaemi could begin to affect Taiwan proper on Tuesday, lasting until Friday, and could develop into a moderate typhoon on Wednesday or Thursday, it said. A sea warning for Gaemi could be issued as early as Tuesday morning, it added. Gaemi, the third tropical storm in the Pacific Ocean this typhoon season, is projected to begin moving northwest today, and be closest to Taiwan on Wednesday or Thursday, the agency said. Today, there would likely
DISRUPTIONS: The high-speed rail is to operate as normal, while several airlines either canceled flights or announced early departures or late arrivals Schools and offices in 15 cities and counties are to be closed today due to Typhoon Gaemi, local governments announced last night. The 15 are: Taipei, New Taipei City, Taoyuan, Tainan, Keelung, Hsinchu and Kaohsiung, as well as Yilan, Hualien, Hsinchu, Miaoli, Chiayi, Pingtung, Penghu and Lienchiang counties. People should brace for torrential rainfall brought by the storm, with its center forecast to make landfall on the east coast between tonight and tomorrow morning, the Central Weather Administration (CWA) said. The agency issued a sea warning for the typhoon at 11:30pm on Monday, followed by a land warning at 11:30am yesterday. As of
CASUALTY: A 70-year-old woman was killed by a falling tree in Kaohsiung as the premier warned all government agencies to remain on high alert for the next 24 hours Schools and offices nationwide are to be closed for a second day today as Typhoon Gaemi crosses over the nation, bringing torrential rain and whipping winds. Gaemi was forecast to make landfall late last night. From Tuesday night, its outer band brought substantial rainfall and strong winds to the nation. As of 6:15pm last night, the typhoon’s center was 20km southeast of Hualien County, Central Weather Administration (CWA) data showed. It was moving at 19kph and had a radius of 250km. As of 3pm yesterday, one woman had died, while 58 people were injured, the Central Emergency Operation Center said. The 70-year-old