Meredith Bowen was getting tired of requests from Facebook friends to exchange make-believe pansies, daffodils and tiny cartoon characters for her “(Lil) Green Patch,” a virtual garden that sprouted on her social-networking page about a year ago.
She was ready to delete it, until she learned The Nature Conservancy was getting a portion of the ad revenue generated by the game.
“I’ve saved like 133 square feet of rainforest,” the 31-year-old Holt resident said.
Bowen illustrates both the potential upside and downside for charitable causes hoping to cash in on the popularity of social-networking sites such as Facebook and News Corp’s MySpace.
With millions of users worldwide, the sites would seem fertile ground for fundraising experiments — especially ones where users aren’t asked to make direct contributions.
But it’s far from certain that social networking will prove as effective as more traditional fundraising methods such as direct mail, telephone solicitation and even e-mails to past donors.
One hurdle to overcome is the sheer deluge of information online.
As Facebook users are bombarded with invitations to send and receive virtual beers, throw snowballs, sign petitions and take quizzes, applications benefiting charities can seem like just another silly game.
“I get so many of those requests,” said Nicole Marble, 23, who works at Michigan State University. “Sometimes I pay attention to them, but with a lot of them I’m just clicking ‘Ignore, Ignore, Ignore.’”
She took only minor interest in (Lil) Green Patch until learning recently from a reporter that the game’s promise to help save rainforests and fight global warming was genuine.
“I’ll probably look into it a little more now,” Marble said. “I just finished tending my garden, whatever that really means.”
Many appeals on social networks have drawn lots of attention but few dollars.
“You often see where 20,000 people have joined a cause and it’s raised US$200,” said Jim Tobin, president of Ignite Social Media, a promotional company in Cary, North Carolina.
The (Lil) Green Patch game has done better than most, generating US$162,150 in little more than a year, said Sue Citro, digital membership director for The Nature Conservancy. It is among the most popular applications that Facebook can add to their profiles, with nearly 6 million active users monthly, according to Facebook.
Players plant virtual “gardens” with flowers and fruits sent by friends and send plants to them in return. Ads are shown alongside the game. Green Patch Inc, the Mountain View, California, developer of the game, donates a portion of ad revenue to The Nature Conservancy’s rainforest preservation campaign.
It’s yet another avenue for raising money and awareness, supplementing direct online contributions generated by running ads and sending e-mail to past donors. Social networks can potentially be more effective because they are cheaper and involve referrals from friends.
“A lot of the world is transitioning to using not just the Internet, but the socially connected Internet,” said David King, Green Patch’s founder. “We see this as the beginning of a whole movement where people are able to connect with each other and with foundations representing the causes that are important to them.”
Despite being among the more lucrative Facebook applications, (Lil) Green Patch accounts for less than 3 percent of The Nature Conservancy’s online fundraising — which itself generates just 10 percent of all individual donations to the group, Citro said.
Yet the conservancy is less concerned with raising big bucks than with planting seeds for future support from the younger generation active on social networks.
“It’s really a great branding tool,” Citro said. “It’s helping spread the word, educating people about our organization and its mission.”
The group recommends its social-networking activities to past donors who cannot afford to give cash because of the bad economy but still want to help, she said.
Even if social-networking sites draw relatively little money now, it’s imperative for nonprofits to explore them, said Melissa Brown, associate director of research for the Center on Philanthropy at Indiana University.
POLITICAL PRISONERS VS DEPORTEES: Venezuela’s prosecutor’s office slammed the call by El Salvador’s leader, accusing him of crimes against humanity Salvadoran President Nayib Bukele on Sunday proposed carrying out a prisoner swap with Venezuela, suggesting he would exchange Venezuelan deportees from the US his government has kept imprisoned for what he called “political prisoners” in Venezuela. In a post on X, directed at Venezuelan President Nicolas Maduro, Bukele listed off a number of family members of high-level opposition figures in Venezuela, journalists and activists detained during the South American government’s electoral crackdown last year. “The only reason they are imprisoned is for having opposed you and your electoral fraud,” he wrote to Maduro. “However, I want to propose a humanitarian agreement that
ECONOMIC WORRIES: The ruling PAP faces voters amid concerns that the city-state faces the possibility of a recession and job losses amid Washington’s tariffs Singapore yesterday finalized contestants for its general election on Saturday next week, with the ruling People’s Action Party (PAP) fielding 32 new candidates in the biggest refresh of the party that has ruled the city-state since independence in 1965. The move follows a pledge by Singaporean Prime Minister Lawrence Wong (黃循財), who took office last year and assumed the PAP leadership, to “bring in new blood, new ideas and new energy” to steer the country of 6 million people. His latest shake-up beats that of predecessors Lee Hsien Loong (李顯龍) and Goh Chok Tong (吳作棟), who replaced 24 and 11 politicians respectively
Young women standing idly around a park in Tokyo’s west suggest that a giant statue of Godzilla is not the only attraction for a record number of foreign tourists. Their faces lit by the cold glow of their phones, the women lining Okubo Park are evidence that sex tourism has developed as a dark flipside to the bustling Kabukicho nightlife district. Increasing numbers of foreign men are flocking to the area after seeing videos on social media. One of the women said that the area near Kabukicho, where Godzilla rumbles and belches smoke atop a cinema, has become a “real
‘WATER WARFARE’: A Pakistani official called India’s suspension of a 65-year-old treaty on the sharing of waters from the Indus River ‘a cowardly, illegal move’ Pakistan yesterday canceled visas for Indian nationals, closed its airspace for all Indian-owned or operated airlines, and suspended all trade with India, including to and from any third country. The retaliatory measures follow India’s decision to suspend visas for Pakistani nationals in the aftermath of a deadly attack by shooters in Kashmir that killed 26 people, mostly tourists. The rare attack on civilians shocked and outraged India and prompted calls for action against their country’s archenemy, Pakistan. New Delhi did not publicly produce evidence connecting the attack to its neighbor, but said it had “cross-border” links to Pakistan. Pakistan denied any connection to