Meredith Bowen was getting tired of requests from Facebook friends to exchange make-believe pansies, daffodils and tiny cartoon characters for her “(Lil) Green Patch,” a virtual garden that sprouted on her social-networking page about a year ago.
She was ready to delete it, until she learned The Nature Conservancy was getting a portion of the ad revenue generated by the game.
“I’ve saved like 133 square feet of rainforest,” the 31-year-old Holt resident said.
Bowen illustrates both the potential upside and downside for charitable causes hoping to cash in on the popularity of social-networking sites such as Facebook and News Corp’s MySpace.
With millions of users worldwide, the sites would seem fertile ground for fundraising experiments — especially ones where users aren’t asked to make direct contributions.
But it’s far from certain that social networking will prove as effective as more traditional fundraising methods such as direct mail, telephone solicitation and even e-mails to past donors.
One hurdle to overcome is the sheer deluge of information online.
As Facebook users are bombarded with invitations to send and receive virtual beers, throw snowballs, sign petitions and take quizzes, applications benefiting charities can seem like just another silly game.
“I get so many of those requests,” said Nicole Marble, 23, who works at Michigan State University. “Sometimes I pay attention to them, but with a lot of them I’m just clicking ‘Ignore, Ignore, Ignore.’”
She took only minor interest in (Lil) Green Patch until learning recently from a reporter that the game’s promise to help save rainforests and fight global warming was genuine.
“I’ll probably look into it a little more now,” Marble said. “I just finished tending my garden, whatever that really means.”
Many appeals on social networks have drawn lots of attention but few dollars.
“You often see where 20,000 people have joined a cause and it’s raised US$200,” said Jim Tobin, president of Ignite Social Media, a promotional company in Cary, North Carolina.
The (Lil) Green Patch game has done better than most, generating US$162,150 in little more than a year, said Sue Citro, digital membership director for The Nature Conservancy. It is among the most popular applications that Facebook can add to their profiles, with nearly 6 million active users monthly, according to Facebook.
Players plant virtual “gardens” with flowers and fruits sent by friends and send plants to them in return. Ads are shown alongside the game. Green Patch Inc, the Mountain View, California, developer of the game, donates a portion of ad revenue to The Nature Conservancy’s rainforest preservation campaign.
It’s yet another avenue for raising money and awareness, supplementing direct online contributions generated by running ads and sending e-mail to past donors. Social networks can potentially be more effective because they are cheaper and involve referrals from friends.
“A lot of the world is transitioning to using not just the Internet, but the socially connected Internet,” said David King, Green Patch’s founder. “We see this as the beginning of a whole movement where people are able to connect with each other and with foundations representing the causes that are important to them.”
Despite being among the more lucrative Facebook applications, (Lil) Green Patch accounts for less than 3 percent of The Nature Conservancy’s online fundraising — which itself generates just 10 percent of all individual donations to the group, Citro said.
Yet the conservancy is less concerned with raising big bucks than with planting seeds for future support from the younger generation active on social networks.
“It’s really a great branding tool,” Citro said. “It’s helping spread the word, educating people about our organization and its mission.”
The group recommends its social-networking activities to past donors who cannot afford to give cash because of the bad economy but still want to help, she said.
Even if social-networking sites draw relatively little money now, it’s imperative for nonprofits to explore them, said Melissa Brown, associate director of research for the Center on Philanthropy at Indiana University.
A fire caused by a burst gas pipe yesterday spread to several homes and sent a fireball soaring into the sky outside Malaysia’s largest city, injuring more than 100 people. The towering inferno near a gas station in Putra Heights outside Kuala Lumpur was visible for kilometers and lasted for several hours. It happened during a public holiday as Muslims, who are the majority in Malaysia, celebrate the second day of Eid al-Fitr. National oil company Petronas said the fire started at one of its gas pipelines at 8:10am and the affected pipeline was later isolated. Disaster management officials said shutting the
US Vice President J.D. Vance on Friday accused Denmark of not having done enough to protect Greenland, when he visited the strategically placed and resource-rich Danish territory coveted by US President Donald Trump. Vance made his comment during a trip to the Pituffik Space Base in northwestern Greenland, a visit viewed by Copenhagen and Nuuk as a provocation. “Our message to Denmark is very simple: You have not done a good job by the people of Greenland,” Vance told a news conference. “You have under-invested in the people of Greenland, and you have under-invested in the security architecture of this
Japan unveiled a plan on Thursday to evacuate around 120,000 residents and tourists from its southern islets near Taiwan within six days in the event of an “emergency”. The plan was put together as “the security situation surrounding our nation grows severe” and with an “emergency” in mind, the government’s crisis management office said. Exactly what that emergency might be was left unspecified in the plan but it envisages the evacuation of around 120,000 people in five Japanese islets close to Taiwan. China claims Taiwan as part of its territory and has stepped up military pressure in recent years, including
UNREST: The authorities in Turkey arrested 13 Turkish journalists in five days, deported a BBC correspondent and on Thursday arrested a reporter from Sweden Waving flags and chanting slogans, many hundreds of thousands of anti-government demonstrators on Saturday rallied in Istanbul, Turkey, in defence of democracy after the arrest of Istanbul Mayor Ekrem Imamoglu which sparked Turkey’s worst street unrest in more than a decade. Under a cloudless blue sky, vast crowds gathered in Maltepe on the Asian side of Turkey’s biggest city on the eve of the Eid al-Fitr celebration which started yesterday, marking the end of Ramadan. Ozgur Ozel, chairman of the main opposition Republican People’s Party (CHP), which organized the rally, said there were 2.2 million people in the crowd, but
RSS