Taiwanese tennis star Hsieh Su-wei has reached a preliminary agreement with Taiwan Tobacco and Liquor Co (TTLC) to endorse Taiwan Beer.
The deal, which will reportedly pay Hsieh NT$5 million (US$167,700) a year, could be signed by the end of the month at the earliest, TTLC chairman Hsu An-hsuan said yesterday.
Under the agreement, Hsieh will wear the Taiwan Beer logo during her matches and shoot commercials pitching the product.
Photo: Reuters
Hsieh’s visibility skyrocketed after she became the first Taiwanese to win a Grand Slam tennis title when she and partner Peng Shuai of China won the women’s doubles title at Wimbledon earlier this month.
No sooner had she won the title, though, than her father spoke publicly of the high costs of playing professional tennis and the lack of sponsorship Hsieh had received in Taiwan, even hinting that she could become a Chinese citizen in exchange for the right deal.
Hsieh later dismissed the possibility of a change in nationality and she was clearly upbeat after the possibility of securing a deal with a Taiwanese company moved closer to becoming a reality.
“I’m happy to endorse Taiwanese enterprises and I hope more of them will sponsor athletes so that they have an easier time pursuing their professional careers,” Hsieh said. “Taiwanese companies can also increase their profile internationally.”
Hsu expected the partnership to help TTLC because Hsieh will play several tournaments in some of the company’s key target markets, including China and Southeast Asia, in the next year.
The deal will also help Hsieh cover the NT$4 million to NT$5 million her father said she has to spend every year on travel, coaches and other training expenses.
Prior to capturing her Wimbledon title, Hsieh was earning NT$1.5 million a year through endorsement deals with domestic companies.
In related news, Taiwanese tennis players Lee Hsin-han and Peng Hsien-yin won gold on Monday in the men’s doubles at the World University Games in Kazan, Russia, bringing Taiwan’s total gold medal count to four.
Lee and Peng beat Victor Baluda and Konstantin Kravchuk of Russia 6-3, 6-4 to win the men’s doubles after defeating a US duo in the quarter-finals and a South Korean pair in the semi-finals.
It was Lee’s third consecutive victory in the men’s doubles at the biennial Universiade.
In 2009, he teamed up with Yi Chu-huan and won the title at the Universiade in Belgrade, Serbia. At the 2011 Universiade in Shenzhen, China, Lee and Hsieh Cheng-peng defeated a Belarussian pair to win the men’s doubles. He later teamed up with Chan Chin-wei to take the mixed doubles title that year, also against a Belarussian duo.
Lee said there is no secret to his hold on the men’s doubles for the third consecutive time. He just forgets about the pressure and takes it easy, he said.
Lee, 25, is 181cm tall and is the Taiwanese No.1 in men’s doubles. He began playing at elementary school and once considered giving up the sport because for some time he failed to win a trophy, but his family encouraged him to continue.
BUMRAH WATCH: Captain Jasprit Bumrah left the SCG for scans for back spasms and although he returned to the ground, there was no word on if he would play Rishabh Pant’s blistering counterattack yesterday capped a chaotic second day of the fifth and final Test between Australia and India, with 15 wickets falling and the star bowler of the series leaving the Sydney Cricket Ground with an ambulance escort. Yet the Border-Gavaskar trophy still remains very much in the balance as India reached 141-6, holding a 145-run lead over Australia with three days remaining. “Low-scoring games like this, it just heightens the pressure within it, so long way still to go,” Australia coach Andrew McDonald said. “There’s gonna be plenty of cricket, so we’ll see what happens.” Australia were bowled out for
Elena Rybakina’s Kazakhstan yesterday dumped defending champions Germany out of the United Cup with world No. 2 Alexander Zverev sidelined by an arm injury barely a week away from the Australian Open. The upset in Perth sent the Kazakhs into the semi-finals of the 18-nation tournament. In Sydney, women’s world No. 2 Iga Swiatek led Poland into the last eight by winning a rematch of her 2023 French Open final against Karolina Muchova of the Czech Republic. Britain also progressed to the quarter-finals with Katie Boulter’s dominant 6-2, 6-1 victory over Australia’s Olivia Gadecki enough to guarantee they won their group. The US and
HAT-TRICK PREP: World No. 1 Sabalenka clinched her first win of the season, as she aims to become the first woman in 20 years to win three Australian Opens in succession Coco Gauff, Jasmine Paolini and Taylor Fritz yesterday all clocked impressive wins as tennis powerhouses Italy and the US surged into the quarter-finals of the mixed-team United Cup. World No. 3 Gauff swept past Croatia’s Donna Vekic 6-4, 6-2 to avenge a loss at the Paris Olympics, while Fritz took care of Borna Coric 6-3, 6-2 in searing Perth heat. That was enough to put the Americans — last year’s winners — into a last-eight clash with China today, while Elena Rybakina’s Kazakhstan today are to meet defending champions Germany, led by Alexander Zverev, in the other Perth quarter-final. In Sydney, the in-form
Five-time Grand Slam champion Iga Swiatek yesterday beat Elena Rybakina in straight sets to take Poland into the final of the mixed-teams United Cup with victory over Kazakhstan. Last year’s runners-up face the US today for the title in Sydney after they beat the Czech Republic in the other semi-final. “This win makes me really proud,” Swiatek said after seeing off Rybakina 7-6 (7/5), 6-4 to give Poland an unassailable 2-0 lead in the tie. It was a statement of intent from the world number two with the first major of the year to start on Jan. 12. “It is perfect preparation for the
RSS