A Taiwanese company has provoked an angry response because of an advertising campaign using large subway billboards featuring a cartoon figure of a smiling Adolf Hitler. The advertisements are for German-made electric space heaters.
Israeli and German culture and trade officials in Taipei said yesterday they were appalled by the ad.
The maker of the space heaters, DBK, based in the southwest German city of Kandel, said it would order an immediate halt to the campaign.
The ad shows Hitler in a khaki uniform and black jackboots, his right arm raised high in a Nazi salute. Above him is a slogan that says "Declare war on the cold front!"
There are no swastikas in the ad, but the Hitler figure wears a red arm band on his left arm with a white circle bearing the German manufacturer's name.
Shen Yu-shan (
"We decided to use Hitler because as soon as you see him, you think of Germany. It leaves a deep impression," said Shen, who works in the company's planning and design department.
Shen said the company had not been worried that the public would have a negative reaction to an ad that features a man who oversaw the killing of millions of Jews during World War II.
"Most people in Taiwan are not that sensitive about Hitler," she said.
Shen could not say whether the German firm had been informed about the contents of the ad.
"As always, we do our promotion planning independently and we report what we have done to DBK afterwards," she said in a press statement.
At DBK headquarters in Kandel, executive director Hans-Hermann Alfers said the company had first heard about the ad on Friday.
Alfers said the company's managers were not immediately sure who was behind the ad, but they will order an immediate stop to the campaign.
Uri Gutman of the Israel Economic and Cultural Office in Taipei said the advertisement was "unbelievable."
He feared using Hitler's image in such ads would make Nazi atrocities during World War II seem less real.
"It supports the denial of the Holocaust," said Gutman, referring to fringe theories that the Nazis did not kill Jews.
German officials in Taiwan also objected to the ad.
"We are not happy about this, this is not an appropriate way to make an advertisement," said Dr Hilmar Kaht, director general of the German Trade Office in Taipei , yesterday.
Kaht said while the intention of the ad is to tell consumers that the space heater is a German product, which he does not object to, he added that: "They should not use any political advertisement, especially not from Nazi times ... It creates a negative image of Germany and legitimizes the crimes of the Nazi regime by playing it down."
"Such an ad would be forbidden in Germany," Kaht said.
Patricia Kortmann of the German Cultural Center in Taipei was dismayed by the ad and doubted a German firm would approve it.
"It sounds too absurd to me that a German company would agree to such an advertising strategy," Kortmann said.
Johannes Goeth of the German Trade Office in Taipei also doubted that the manufacturer knew about the ad beforehand. He said the trade office faxed DBK a letter two weeks ago telling it about the ad but had yet to receive a reply.
Both Kortmann and Goeth said the advertisement didn't surprise them because they often encounter Taiwanese who admire Hitler and lack a deep understanding of European history.
"Taxi drivers will often tell me Hitler was a great man, very strong," Goeth said.
FIREPOWER: On top of the torpedoes, the military would procure Kestrel II anti-tank weapons systems to replace aging license-produced M72 LAW launchers Taiwan is to receive US-made Mark 48 torpedoes and training simulators over the next three years, following delays that hampered the navy’s operational readiness, the Ministry of National Defense’s latest budget proposal showed. The navy next year would acquire four training simulator systems for the torpedoes and take receipt of 14 torpedoes in 2027 and 10 torpedoes in 2028, the ministry said in its budget for the next fiscal year. The torpedoes would almost certainly be utilized in the navy’s two upgraded Chien Lung-class submarines and the indigenously developed Hai Kun, should the attack sub successfully reach operational status. US President Donald Trump
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) is expected to start construction of its 1.4-nanometer chip manufacturing facilities at the Central Taiwan Science Park (CTSP, 中部科學園區) as early as October, the Chinese-language Liberty Times (the Taipei Times’ sister newspaper) reported yesterday, citing the park administration. TSMC acquired land for the second phase of the park’s expansion in Taichung in June. Large cement, construction and facility engineering companies in central Taiwan have reportedly been receiving bids for TSMC-related projects, the report said. Supply-chain firms estimated that the business opportunities for engineering, equipment and materials supply, and back-end packaging and testing could reach as high as
ALL QUIET: The Philippine foreign secretary told senators she would not respond to questions about whether Lin Chia-lung was in the country The Ministry of Foreign Affairs on Wednesday confirmed that a business delegation is visiting the Philippines, but declined to say whether Minister of Foreign Affairs Lin Chia-lung (林佳龍) is part of the group, as Philippine lawmakers raised questions over Lin’s reported visit. The group is being led by Deputy Minister of Agriculture Huang Chao-chin (黃昭欽), Chinese International Economic Cooperation Association (CIECA) chairman Joseph Lyu (呂桔誠) and US-Taiwan Business Council (USTBC) vice president Lotta Danielsson, the ministry said in a statement. However, sources speaking on condition of anonymity said that Lin is leading the delegation of 70 people. Filinvest New Clark City Innovation Park
TPP RALLY: The clashes occurred near the Chiang Kai-shek Memorial Hall on Saturday at a rally to mark the anniversary of a raid on former TPP chairman Ko Wen-je People who clashed with police at a Taiwan People’s Party (TPP) rally in Taipei on Saturday would be referred to prosecutors for investigation, said the Ministry of the Interior, which oversees the National Police Agency. Taipei police had collected evidence of obstruction of public officials and coercion by “disorderly” demonstrators, as well as contraventions of the Assembly and Parade Act (集會遊行法), the ministry said in a statement on Sunday. It added that amid the “severe pushing and jostling” by some demonstrators, eight police officers were injured, including one who was sent to hospital after losing consciousness, allegedly due to heat stroke. The Taipei
RSS