Pork donuts may not be palatable to Americans or Europeans, but the parent company of Dunkin’ Donuts and the Baskin-Robbins ice cream chains is catering to local tastes in China, where it aims to open another 100 stores in the next two to three years.
Dunkin’ Brands Group Inc also announced a multi-year marketing agreement on March 5 with National Basketball Association (NBA) star LeBron James, who has a big following of Chinese fans. The company now has about 150 stores in China, the world’s second-largest economy.
“Donuts are a very flexible product. You can do savory donuts, you can do donuts with shredded pork — that’s in China,” Chief Executive Officer Nigel Travis told Reuters in an interview.
Photo: Reuters
照片：路透
Getting the menu right in each market is critical. Pork donuts, for example, are not likely to sell well in Indonesia and Malaysia, where people are predominantly Muslim.
Dunkin’ Brands picked James as its brand ambassador in Asia partly due to the Miami Heat star’s huge appeal in China. James will promote Dunkin’ Donuts and Baskin-Robbins through advertising, online media and in-store marketing, as well as personal appearances at certain locations.
(Reuters)
對歐美人士來說，豬肉甜甜圈或許不太順口，但未來兩三年間打算在中國開一百家店的Dunkin’ Donutss與31冰淇淋連鎖店的母公司，正迎合中國當地的口味。
Dunkin’品牌集團三月五日同時宣布和NBA球星「大帝」勒布朗‧詹姆斯簽下數年廣告合約，詹姆斯在中國有龐大的粉絲群。現在Dunkin’在全球第二大經濟體中國有一百五十家店。
執行長奈格爾‧崔維斯在訪談中告訴路透說：「甜甜圈是很有彈性的產品。你可以做鹹的甜甜圈，你也可以加入豬肉絲─這是在中國。」
在每個市場搞對菜單是很重要的事。以豬肉甜甜圈來說，就不太可能在印尼或馬來西亞賣出好成績，因為當地人口以穆斯林為主。
Dunkin’挑上詹姆斯擔任亞洲區品牌大使，部分原因是邁阿密熱火隊在中國有相當大的吸引力。詹姆斯將透過廣告、線上媒體、店頭行銷替Dunkin’ Donuts和31冰淇淋作廣告，他本人也會在特定地點現身。
（路透／翻譯：陳維真）
A: Have you seen the reality TV show “Culinary Class Wars?” B: Sure! It’s a competition between two classes: 20 celebrity chefs dubbed the “white spoons” versus 80 non-celebrity chefs dubbed the “black spoons.” A: The two judges are master chef, Paik Jong-won, and South Korea’s only three-Michelin-star chef, Anh Sung-jae. B: And the grand prize is $300 million Korean won. A: After watching the show, I really wanna have some Korean food. A: 你有看電視實境秀《黑白大廚：料理階級大戰》嗎？ B: 當然啦！就是20位「白湯匙」名廚，和80位「黑湯匙」廚師的競賽。 A: 評審則是廚神白種元，及南韓唯一的米其林三星主廚安成宰。 B: 冠軍還可獲得3億韓元獎金呢！ A: 看完節目後我現在好想吃韓式料理喔。 （By Eddy Chang, Taipei Times／台北時報張聖恩）
A: As reality TV show “Culinary Class Wars” causes a sensation, it may be more difficult to make a reservation at the show’s judge Paik Jong-won’s Taipei restaurant, Bornga Korean BBQ. B: The other judge, Anh Sung-jae, also served as a guest chef at Regent Taipei last June. A: Korean food has become a new trend in Taiwan lately, and restaurants such as Samwon Garden are quite popular. B: But that restaurant is so pricey. A: Then try the more affordable places, like my favorite, OKAY Korean BBQ, or others such as Annyeong Korean BBQ and OvenMaru Chicken. A:
Colorado has taken a pioneering move towards protecting consumer privacy in the age of brain-computer interfaces. With the rise of neurotechnology, which involves technology that monitors and interacts with the brain, data privacy concerns are coming to a head. In response to growing anxieties, Colorado has become the first state in the US to pass an amendment that safeguards the privacy of human brainwaves. On April 17, Colorado announced an update to its Privacy Act, which went into effect on August 6. The new Colorado Privacy Act classifies brainwaves as “sensitive personal information,” offering them the same protections that
Continued from yesterday（延續自昨日） https://www.taipeitimes.com/News/lang Neurotechnology used to be limited to scientific labs and hospital settings. However, many new devices that can record consumers’ brainwaves or analyze the brain in other ways have been launched in recent years. Often marketed outside the realm of medical equipment, these devices evade the existing safety and privacy standards for healthcare devices. Experts are raising concerns about this lack of oversight, fearing the potential for these tools to become mind-reading devices without users’ consent or knowledge. Other US states are considering similar regulations to protect their citizens in regard to neuro data gathered by technology companies. Colorado’s
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