The latest low-technology billboards along highways in the Netherlands are startling enough to prompt motorists to indulge in U-turns.
Or make that ewe-turns. These ads are walking, woolly flocks of bleating sheep. Early this month, Hotels.nl, a Dutch online reservations company, began displaying its corporate logo on royal blue waterproof blankets worn by sheep.
The company spends 1 euro, or about US$1.23 a day, per sheep and sponsors about 144 sheep in flocks throughout the Netherlands. But commercially branded sheep roaming the bucolic meadows of the northern Netherlands have prompted a reaction.
PHOTO: NY TIMES NEWS SERVICE
On Saturday, the town of Skarsterlan began fining Hotels.nl 1,000 euros a day for putting branded blankets on sheep. Advertising on livestock violates the town's ban on advertising along the highways.
"My first reaction was a smile; it is very creative," said Bert Kuiper, the town's mayor. "My second reaction is that we have to stop this. If we start with sheep, then next it's the cows and horses."
Hotels.nl said it would pay the fines, but it planned to fight the ban in court. Since the advertising strategy started, sales by Hotels.nl have been up 15 percent, and so were visits to the company's Web site, said Miechel Nagel, chief executive of Hotels.nl, a four-year-old company based in Groningen.
He plans to increase the number of sheep sporting the company's logo, and is searching for locations where there are frequent traffic jams.
Hotels.nl did not originate the idea of sheep as billboards, but it was the first company here to use the technique. A Dutch horse breeder, Andre Groen, dreamed up the concept, and Easy Green Promotions, based in Leiden, created what it called "Lease a Sheep Shirt-Sponsoring."
Tropical Storm Usagi strengthened to a typhoon yesterday morning and remains on track to brush past southeastern Taiwan from tomorrow to Sunday, the Central Weather Administration (CWA) said yesterday. As of 2pm yesterday, the storm was approximately 950km east-southeast of Oluanpi (鵝鑾鼻), Taiwan proper’s southernmost point, the CWA said. It is expected to enter the Bashi Channel and then turn north, moving into waters southeast of Taiwan, it said. The agency said it could issue a sea warning in the early hours of today and a land warning in the afternoon. As of 2pm yesterday, the storm was moving at
DISCONTENT: The CCP finds positive content about the lives of the Chinese living in Taiwan threatening, as such video could upset people in China, an expert said Chinese spouses of Taiwanese who make videos about their lives in Taiwan have been facing online threats from people in China, a source said yesterday. Some young Chinese spouses of Taiwanese make videos about their lives in Taiwan, often speaking favorably about their living conditions in the nation compared with those in China, the source said. However, the videos have caught the attention of Chinese officials, causing the spouses to come under attack by Beijing’s cyberarmy, they said. “People have been messing with the YouTube channels of these Chinese spouses and have been harassing their family members back in China,”
The Central Weather Administration (CWA) yesterday said there are four weather systems in the western Pacific, with one likely to strengthen into a tropical storm and pose a threat to Taiwan. The nascent tropical storm would be named Usagi and would be the fourth storm in the western Pacific at the moment, along with Typhoon Yinxing and tropical storms Toraji and Manyi, the CWA said. It would be the first time that four tropical cyclones exist simultaneously in November, it added. Records from the meteorology agency showed that three tropical cyclones existed concurrently in January in 1968, 1991 and 1992.
GEOPOLITICAL CONCERNS: Foreign companies such as Nissan, Volkswagen and Konica Minolta have pulled back their operations in China this year Foreign companies pulled more money from China last quarter, a sign that some investors are still pessimistic even as Beijing rolls out stimulus measures aimed at stabilizing growth. China’s direct investment liabilities in its balance of payments dropped US$8.1 billion in the third quarter, data released by the Chinese State Administration of Foreign Exchange showed on Friday. The gauge, which measures foreign direct investment (FDI) in China, was down almost US$13 billion for the first nine months of the year. Foreign investment into China has slumped in the past three years after hitting a record in 2021, a casualty of geopolitical tensions,
RSS