McDonald's Restaurants (Taiwan) Co yesterday celebrated sales of its home-grown rice burgers, which topped 5 million units six months after hitting the market, saying the local taste may be available in McDonald's worldwide soon.
"By combining Western and Eastern flavors, we created the most successful homemade product, which has the chance to debut on McDonald's menus around the globe," Steven Lee (
The fast-food chain started offering two types of toasted rice burgers, with a choice of either chicken or beef sandwiched between rice buns, in February this year. The items soon became one of the firm's best-sellers with a fresh taste, said Shalom Chen (陳家祥), senior manager at communications division of McDonald's Taiwan.
The overwhelming result boost McDonald's Taiwan's confidence, and therefore the company introduced the taste to representatives of McDonald's from all over the world at an enterprise global meeting in April this year, Chen said.
Since the tryout, officials from McDonald's in other countries have showed high interest in the product and visited Taiwan to learn about it, she said.
The product also caught the eye of McDonald's chief executive officer for Asia-Pacific, who introduced the rice burgers at a McDonald's Analyst Meeting held in Wall Street this month, pushing the item to higher attention, she said.
McDonald's Taiwan has developed several products in the past, including Japanese style pork burger, kimchi burger, grain burger and others, but none of the products have had the success of the rice burgers, Chen said.
"I think, as rice is a principal food in Taiwan and Asia, the burgers obviously appeal to a large group of rice lovers," Chen said.
As consumers now have higher awareness of healthy diet, the items' comparative low calories became another selling point of the rice burgers, Chen said.
With a weight of 223g, rice burgers have 378 calories each, while a Big Mac, with a weight of 215g, has 529 calories, she said.
INVESTIGATION: The case is the latest instance of a DPP figure being implicated in an espionage network accused of allegedly leaking information to Chinese intelligence Democratic Progressive Party (DPP) member Ho Jen-chieh (何仁傑) was detained and held incommunicado yesterday on suspicion of spying for China during his tenure as assistant to then-minister of foreign affairs Joseph Wu (吳釗燮). The Taipei District Prosecutors’ Office said Ho was implicated during its investigation into alleged spying activities by former Presidential Office consultant Wu Shang-yu (吳尚雨). Prosecutors said there is reason to believe Ho breached the National Security Act (國家安全法) by leaking classified Ministry of Foreign Affairs information to Chinese intelligence. Following interrogation, prosecutors petitioned the Taipei District Court to detain Ho, citing concerns over potential collusion or tampering of evidence. The
NEGOTIATIONS: Taiwan has good relations with Washington and the outlook for the negotiations looks promising, Minister of Economic Affairs J.W. Kuo said Taiwan’s GDP growth this year is expected to decrease by 0.43 to 1.61 percentage points due to the effects of US tariffs, National Development Council (NDC) Minister Paul Liu (劉鏡清) said at a meeting of the legislature’s Economics Committee in Taipei yesterday, citing a preliminary estimate by a private research institution. Taiwan’s economy would be significantly affected by the 32 percent “reciprocal” tariffs slapped by the US, which took effect yesterday, Liu said, adding that GDP growth could fall below 3 percent and potentially even dip below 2 percent to 1.53 percent this year. The council has commissioned another institution
NEGOTIATIONS: The US response to the countermeasures and plans Taiwan presented has been positive, including boosting procurement and investment, the president said Taiwan is included in the first group for trade negotiations with the US, President William Lai (賴清德) said yesterday, as he seeks to shield Taiwanese exporters from a 32 percent tariff. In Washington, US Trade Representative Jamieson Greer said in an interview on Fox News on Thursday that he would speak to his Taiwanese and Israeli counterparts yesterday about tariffs after holding a long discussion with the Vietnamese earlier. US President Donald Trump on Wednesday postponed punishing levies on multiple trade partners, including Taiwan, for three months after trillions of US dollars were wiped off global markets. He has maintained a 10 percent
TRADE: The premier pledged safeguards on ‘Made in Taiwan’ labeling, anti-dumping measures and stricter export controls to strengthen its position in trade talks Products labeled “made in Taiwan” must be genuinely made in Taiwan, Premier Cho Jung-tai (卓榮泰) said yesterday, vowing to enforce strict safeguards against “origin laundering” and initiate anti-dumping investigations to prevent China dumping its products in Taiwan. Cho made the remarks in a discussion session with representatives from industries in Kaohsiung. In response to the US government’s recent announcement of “reciprocal” tariffs on its trading partners, President William Lai (賴清德) and Cho last week began a series of consultations with industry leaders nationwide to gather feedback and address concerns. Taiwanese and US officials held a videoconference on Friday evening to discuss the
RSS