McDonald's Restaurants (Taiwan) Co yesterday celebrated sales of its home-grown rice burgers, which topped 5 million units six months after hitting the market, saying the local taste may be available in McDonald's worldwide soon.
"By combining Western and Eastern flavors, we created the most successful homemade product, which has the chance to debut on McDonald's menus around the globe," Steven Lee (
The fast-food chain started offering two types of toasted rice burgers, with a choice of either chicken or beef sandwiched between rice buns, in February this year. The items soon became one of the firm's best-sellers with a fresh taste, said Shalom Chen (陳家祥), senior manager at communications division of McDonald's Taiwan.
The overwhelming result boost McDonald's Taiwan's confidence, and therefore the company introduced the taste to representatives of McDonald's from all over the world at an enterprise global meeting in April this year, Chen said.
Since the tryout, officials from McDonald's in other countries have showed high interest in the product and visited Taiwan to learn about it, she said.
The product also caught the eye of McDonald's chief executive officer for Asia-Pacific, who introduced the rice burgers at a McDonald's Analyst Meeting held in Wall Street this month, pushing the item to higher attention, she said.
McDonald's Taiwan has developed several products in the past, including Japanese style pork burger, kimchi burger, grain burger and others, but none of the products have had the success of the rice burgers, Chen said.
"I think, as rice is a principal food in Taiwan and Asia, the burgers obviously appeal to a large group of rice lovers," Chen said.
As consumers now have higher awareness of healthy diet, the items' comparative low calories became another selling point of the rice burgers, Chen said.
With a weight of 223g, rice burgers have 378 calories each, while a Big Mac, with a weight of 215g, has 529 calories, she said.
‘CROWN JEWEL’: Washington ‘can delay and deter’ Chinese President Xi Jinping’s plans for Taiwan, but it is ‘a very delicate situation there,’ the secretary of state said US President Donald Trump is opposed to any change to Taiwan’s “status quo” by force or extortion and would maintain that policy, US Secretary of State Marco Rubio told the Hugh Hewitt Show host on Wednesday. The US’ policy is to maintain Taiwan’s “status quo” and to oppose any changes in the situation by force or extortion, Rubio said. Hewitt asked Rubio about the significance of Trump earlier this month speaking with Taiwan Semiconductor Manufacturing Co (台積電) chairman C.C. Wei (魏哲家) at the White House, a meeting that Hewitt described as a “big deal.” Asked whether the meeting was an indication of the
‘RELATIVELY STRONG LANGUAGE’: An expert said the state department has not softened its language on China and was ‘probably a little more Taiwan supportive’ China’s latest drills near Taiwan on Monday were “brazen and irresponsible threats,” a US Department of State spokesperson said on Tuesday, while reiterating Washington’s decades-long support of Taipei. “China cannot credibly claim to be a ‘force for stability in a turbulent world’ while issuing brazen and irresponsible threats toward Taiwan,” the unnamed spokesperson said in an e-mailed response to media queries. Washington’s enduring commitment to Taiwan will continue as it has for 45 years and the US “will continue to support Taiwan in the face of China’s military, economic, informational and diplomatic pressure campaign,” the e-mail said. “Alongside our international partners, we firmly
PERMIT REVOKED: The influencer at a news conference said the National Immigration Agency was infringing on human rights and persecuting Chinese spouses Chinese influencer “Yaya in Taiwan” (亞亞在台灣) yesterday evening voluntarily left Taiwan, despite saying yesterday morning that she had “no intention” of leaving after her residence permit was revoked over her comments on Taiwan being “unified” with China by military force. The Ministry of the Interior yesterday had said that it could forcibly deport the influencer at midnight, but was considering taking a more flexible approach and beginning procedures this morning. The influencer, whose given name is Liu Zhenya (劉振亞), departed on a 8:45pm flight from Taipei International Airport (Songshan airport) to Fuzhou, China. Liu held a news conference at the airport at 7pm,
KAOHSIUNG CEREMONY: The contract chipmaker is planning to build 5 fabs in the southern city to gradually expand its 2-nanometer chip capacity Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), the world’s biggest contract chipmaker, yesterday confirmed that it plans to hold a ceremony on March 31 to unveil a capacity expansion plan for its most advanced 2-nanometer chips in Kaohsiung, demonstrating its commitment to further investment at home. The ceremony is to be hosted by TSMC cochief operating officer Y.P. Chyn (秦永沛). It did not disclose whether Premier Cho Jung-tai (卓榮泰) and high-ranking government officials would attend the ceremony. More details are to be released next week, it said. The chipmaker’s latest move came after its announcement earlier this month of an additional US$100 billion
RSS