Before he was a commercial brewery supplier in Taichung, Michael Forncrook worked as a software engineer in California’s Silicon Valley where he also started homebrewing as a hobby.
“Beer was my distraction from the stress of the tech world,” Forncrook tells me when I meet with him and his business partner, Jessica Huang (黃湘淇), at a cafe in Taipei.
When Forncrook and Huang, who worked in the tech industry in Hsinchu, launched Pacific Brew Craft (金鼎豐) in 2012, they were responding to a growing market. It was during this time that the Facebook group HomeBrew Maniacs (自釀啤酒狂熱份子俱樂部) was formed. A few years later, new craft breweries such as Hardcore Brewery, 23 Brewing and Taiwan Head Brewers were popping up all over the country, with many of these brewers getting their start learning how to homebrew via the Facebook group.
Photo courtesy of Pacific Brew Craft
Currently, Forncrook and Huang import wheat, barley, hops and other ingredients from Europe and the US and distribute to both homebrewers and commercial breweries (while Taiwan does grow wheat and barley, it’s not enough to sustain the industry).
In addition, they also distribute homebrewing equipment and teach homebrewing classes at two universities in Taichung, the National Taichung University of Science and Technology and Hungkuang University.
NICHE MARKET
Photo courtesy of Pacific Brew Craft
Beer production was something that the duo saw as a growing industry in both Taiwan and Asia (Pacific Brew Craft also has offices in Hong Kong and Xiamen).
Forncrook attributes this to a number of factors. Most importantly, young people in their late 20s and early 30s have more disposable income to spend on so-called “niche” markets like craft beer.
At the same time, foreign beers have been pushing their products into Asia over the last couple of years. Bars like Beer & Cheese and Chuoyinshi (啜飲室) have an extensive selection of North American craft beers on tap. Meanwhile, homebrewers from Taiwan are seeing other local brewers taking the plunge and opening breweries, thus providing more impetus for them to start their own businesses.
Photo courtesy of Pacific Brew Craft
Of course, the market is still nowhere as big as it is in the US, Europe or Japan, where there is more of an ingrained drinking culture.
But as Forncrook says, the market is currently “fashionable.”
Huang is less optimistic. She believes there is a deep-rooted reason why craft beer has yet to infiltrate the market. While younger people, especially those who have traveled overseas, are generally more open to a tipple, Huang says older generations “tend to view drinking alcohol as a bad thing.”
Huang ascribes this teetotaler culture to Buddhist influence. Europe, she says, could not be more different. Whereas beer was produced as early as the 11th century by Benedictines in Bavarian churches, Buddhism for the most part prohibits alcohol consumption.
LEGAL RESTRICTIONS
In fact, it’s not a stretch to say that craft beer is still part of a counter-culture movement. Though it’s illegal for homebrewers to sell beer without a license (as it is in other countries), there are government regulations that restrict alcohol brewing.
Put simply, it is technically illegal to pay to learn how to make alcohol — though this law is neither strictly enforced nor monitored. Contrast this with the US, where colleges not only offer homebrewing classes but also degree programs in brewing.
So far, Forncrook and Huang have not encountered any trouble with the homebrewing classes that they help run at the two Taichung universities, which are open to the public and not part of the schools’ curriculum.
They have asked the Taichung City Government to lobby the central government to change the law, stressing that the students are not producing alcohol to sell. Their efforts have been to no avail.
While the purpose of the regulation is to protect local businesses, Forncrook believes it ends up having the opposite effect.
Although it’s possible to purchase homebrewing equipment and teach yourself how to brew beer through online tutorials, due to the regulation, there aren’t many options for aspiring brewers who prefer to hone their skills in a classroom setting.
“In order to study how to become a brewer, you often have to leave Taiwan,” says Forncrook. “It’s anti-economy.
Both he and Huang hope that as the craft beer scene continues to grow, the law will eventually change to reflect this reality, though this is something that might take a little while.
“It’s not just an anti-alcohol culture, but it’s written in law, too,” Huang says.
Warning: Excessive consumption of alcohol can damage your health.
Taipei is a city that has positioned itself as being cheap and fast, but the revolution for craft drinks is taking wind and alcohol aficionados are thirsty for more. Drinking Taipei is a monthly column devoted to spotlighting chic, conceptual bars that aren’t your typical watering hole.
That US assistance was a model for Taiwan’s spectacular development success was early recognized by policymakers and analysts. In a report to the US Congress for the fiscal year 1962, former President John F. Kennedy noted Taiwan’s “rapid economic growth,” was “producing a substantial net gain in living.” Kennedy had a stake in Taiwan’s achievements and the US’ official development assistance (ODA) in general: In September 1961, his entreaty to make the 1960s a “decade of development,” and an accompanying proposal for dedicated legislation to this end, had been formalized by congressional passage of the Foreign Assistance Act. Two
President William Lai’s (賴清德) March 13 national security speech marked a turning point. He signaled that the government was finally getting serious about a whole-of-society approach to defending the nation. The presidential office summarized his speech succinctly: “President Lai introduced 17 major strategies to respond to five major national security and united front threats Taiwan now faces: China’s threat to national sovereignty, its threats from infiltration and espionage activities targeting Taiwan’s military, its threats aimed at obscuring the national identity of the people of Taiwan, its threats from united front infiltration into Taiwanese society through cross-strait exchanges, and its threats from
Despite the intense sunshine, we were hardly breaking a sweat as we cruised along the flat, dedicated bike lane, well protected from the heat by a canopy of trees. The electric assist on the bikes likely made a difference, too. Far removed from the bustle and noise of the Taichung traffic, we admired the serene rural scenery, making our way over rivers, alongside rice paddies and through pear orchards. Our route for the day covered two bike paths that connect in Fengyuan District (豐原) and are best done together. The Hou-Feng Bike Path (后豐鐵馬道) runs southward from Houli District (后里) while the
March 31 to April 6 On May 13, 1950, National Taiwan University Hospital otolaryngologist Su You-peng (蘇友鵬) was summoned to the director’s office. He thought someone had complained about him practicing the violin at night, but when he entered the room, he knew something was terribly wrong. He saw several burly men who appeared to be government secret agents, and three other resident doctors: internist Hsu Chiang (許強), dermatologist Hu Pao-chen (胡寶珍) and ophthalmologist Hu Hsin-lin (胡鑫麟). They were handcuffed, herded onto two jeeps and taken to the Secrecy Bureau (保密局) for questioning. Su was still in his doctor’s robes at
RSS