It started with a girl named Bree. At least that’s what she said her name was. She was 16, American and girlishly pretty. In June 2006, under the name LonelyGirl15, she posted her first video online. It lasted a minute and a half, was shot in her bedroom and showed her talking direct to camera. She namedropped a couple of other video bloggers (vloggers) and pulled a few funny faces. “What you need to know about my town,” she said, “is that it’s really boring. That’s probably why I spend so much time on my computer, I’m a dork.” That was it. Typical of the confessional teenage vlogs circulating the Web at the time.
A few days later, the next video appeared, showing Bree goofing around with a puppet monkey. In the third, she talked about being home-schooled and imparted some trivia about Antarctica. Pretty mundane stuff. It wasn’t until the sixth vlog, titled My Parents Suck..., that the tone shifted: in it she complained that her parents had forbidden her from going out with her friend Daniel on account of her “religion.” It wasn’t clear what religion this was. Within hours the video had notched up 50,000 hits. (The previous postings had counted 50,000 to 100,000 hits in the course of a week.) Two days later the tally was up to half a million. Suddenly LonelyGirl15 was a phenomenon. With each new video, as parental tensions heightened and suggestions of the occult crept in, the buzz grew ever greater.
Then, in September 2006, the Los Angeles Times exposed it all as a hoax. Teenage Bree was in fact 20-year-old New Zealand actress Jessica Rose. LonelyGirl15 was the fictional brainchild of three California-based filmmakers. None of it was real. Curiously, this didn’t deter the fans. To them Bree’s story was still compelling. The vlogs ran until August 2008, by which time the series had notched up more than 110 million views. It was pioneering. LonelyGirl15 had established a new type of entertainment: a hit online series with content devised specifically for the Web.
Now, two-and-a-half years since LonelyGirl15 first appeared, Web series are the hottest new format in Hollywood. No longer amateurish or user-generated in feel, the latest crop of webisodes are slick productions. Many boast celebrity involvement. In recent months, for example, Web series have been launched by Ashton Kutcher (Blahgirls, an animated gossip site for girls), Stephen Colbert (Children’s Hospital, a Grey’s Anatomy spoof starring Will & Grace’s Megan Mullally), and Family Guy’s Seth MacFarlane (Cavalcade of Cartoon Comedy, a cartoon sketch show). Also in the pipeline are projects from Josh Schwartz (creator of Gossip Girl and The OC), the Coen brothers and film directors Bryan Singer and David Lynch. In the US, all the leading studios have digital arms (including HBOlab, Warner Bros’ Studio 2.0 and Sony’s Crackle) that produce spin-off Web series from mainstream shows (such as The Wire and Gossip Girl) as well as original content.
When it comes to Web series, Hollywood can’t afford not to be ahead — particularly given how quickly viewing habits are changing as a growing number of consumers view content online (through streaming and downloaded videos). Already the most successful Web series can attract audiences of more than a million. Plus, it’s never been easier for a show to reach its audience — posted on video sharing sites such as YouTube and social-networking sites such as MySpace and Bebo (a particular boon for independent producers who don’t have access to traditional means of distribution).
For actors, directors and writers, Web series also mean artistic and creative freedom. (Indeed, actress Illeana Douglas calls Web series the “new independent film.”) The Web channel StrikeTV, for instance, born out of last year’s Hollywood writers’ strike, showcases a host of new Web projects developed outside the studio system. Even actors and writers working within the studio’s digital outlets talk of the relative freedoms compared with TV.
Webisodes are a new format. There are no established rules for studio execs to follow. Webisodes have no common traits other than brevity (usually they last no longer than a couple of minutes). The initial thinking about what a webisode should look like — the creators of LonelyGirl15 believed the camerawork should be simple, with a character always filming the action, and each episode no longer than three minutes — hasn’t been borne out.
Scoring a Web series hit, however, is still no cinch. Even shows whose view count passes 100,000 in the first week (a fair index of success) can find it hard to sustain. Studios can at least afford to hedge their bets with lots of shows. The best financial hope for independent producers is still corporate sponsorship or being optioned for television. Which isn’t to say Web series cannot be financially viable and be more than a “laboratory for network” (as one exec put it). The recent Web series from Buffy the Vampire Slayer creator Joss Whedon, Dr Horrible’s Sing-Along Blog, a musical superhero spoof penned during the writers’ strike and bankrolled by Whedon, premiered online free in July before going on sale on iTunes and grossing more than US$2 million in the first few weeks.
No doubt as viewing habits evolve, this won’t prove such a singular exception for Web series. It won’t be long, for instance, before all TV sets can readily access the Internet and viewers can watch webisodes as they would regular television. How long then before Web series rival TV in ratings and quality? And how long before we get our first Sopranos, Lost or Friends of the Web?
That US assistance was a model for Taiwan’s spectacular development success was early recognized by policymakers and analysts. In a report to the US Congress for the fiscal year 1962, former President John F. Kennedy noted Taiwan’s “rapid economic growth,” was “producing a substantial net gain in living.” Kennedy had a stake in Taiwan’s achievements and the US’ official development assistance (ODA) in general: In September 1961, his entreaty to make the 1960s a “decade of development,” and an accompanying proposal for dedicated legislation to this end, had been formalized by congressional passage of the Foreign Assistance Act. Two
March 31 to April 6 On May 13, 1950, National Taiwan University Hospital otolaryngologist Su You-peng (蘇友鵬) was summoned to the director’s office. He thought someone had complained about him practicing the violin at night, but when he entered the room, he knew something was terribly wrong. He saw several burly men who appeared to be government secret agents, and three other resident doctors: internist Hsu Chiang (許強), dermatologist Hu Pao-chen (胡寶珍) and ophthalmologist Hu Hsin-lin (胡鑫麟). They were handcuffed, herded onto two jeeps and taken to the Secrecy Bureau (保密局) for questioning. Su was still in his doctor’s robes at
Last week the Democratic Progressive Party (DPP) said that the budget cuts voted for by the China-aligned parties in the legislature, are intended to force the DPP to hike electricity rates. The public would then blame it for the rate hike. It’s fairly clear that the first part of that is correct. Slashing the budget of state-run Taiwan Power Co (Taipower, 台電) is a move intended to cause discontent with the DPP when electricity rates go up. Taipower’s debt, NT$422.9 billion (US$12.78 billion), is one of the numerous permanent crises created by the nation’s construction-industrial state and the developmentalist mentality it
Experts say that the devastating earthquake in Myanmar on Friday was likely the strongest to hit the country in decades, with disaster modeling suggesting thousands could be dead. Automatic assessments from the US Geological Survey (USGS) said the shallow 7.7-magnitude quake northwest of the central Myanmar city of Sagaing triggered a red alert for shaking-related fatalities and economic losses. “High casualties and extensive damage are probable and the disaster is likely widespread,” it said, locating the epicentre near the central Myanmar city of Mandalay, home to more than a million people. Myanmar’s ruling junta said on Saturday morning that the number killed had