Virgin Atlantic Airways is hoping business travelers will say, "Oh, behave!" after seeing a cheeky new commercial, which uses bawdy British humor to spoof cheesy soft-core pornography.
The jest even extends to the choice of media for the parody, which will appear where the intended audience watches actual cheesy soft-core pornography, on the adult-entertainment channels of the closed-circuit television systems in hotel rooms.
PHOTO: NY TIMES
The spoof, almost 10 minutes long, promotes Virgin Atlantic's Upper Class Suite service on flights between London and New York. Though there is no nudity or profanity, there is enough wink-wink, nudge-nudge japery to fill a fourth Austin Powers film.
First, there is the title, "Suite & Innocent," then come woodenly-acted characters, with names like Miles High, Big Ben and Summer Turbulence, who deliver dialogue replete with double-entendres about "your first time" onboard and enjoying "several inches more" of legroom.
The airline's American agency, Crispin Porter & Bogusky in Miami, spent almost US$1 million to produce and place the parody, which is part of a wry campaign carrying the theme "Go jet set, go!" that also includes droll seat-pocket safety cards and an in-flight magazine called Jetrosexual.
The commercial will be available from this week through the end of the year on the Adult Desires pay-per-view channel on hotel TV networks operated by the LodgeNet Entertainment Corp. Hotel guests will find it listed among real films like Girl-on-Girl and As Wet as They Come, but unlike them the parody can be watched free.
The spoof is emblematic of efforts by advertisers to make media choices outside traditional realms like broadcast television or direct mail to reach busy contemporary consumers. Crispin Porter has become known for such offbeat projects, from a Web site for Burger King presenting an accommodating fowl in a garter belt (subservientchicken.com) to mock contracts bound into magazines stipulating owners of Mini Cooper convertibles must drive with the tops down "for at least 90 percent" of their rides.
"We were trying to figure out the best way to reach these highly elusive business travelers," said Chris Rossi, vice president for North American sales and marketing at the Norwalk, Connecticut, office of Virgin Atlantic, part of the Virgin Group, "and this is where they're spending time." The airline's research found that 78 percent of the target market stays at hotels equipped with LodgeNet pay-per-view channels, he said.
The provocative nature of the project is unusual, Rossi acknowledged, but "people expect us to be irreverent."
The plot, such as it is, is centered on a buxom blonde, the chief executive of a lingerie company, who enjoys a business trip from New York to London in a Virgin Atlantic Upper Class Suite. In one scene, a venture capitalist she meets on board offers to invest in her company, and as he writes a check for US$100 million, she recites aloud each zero by moaning, "Oh, oh, oh, oh."
When he is finished, she whips out a digital camera and snaps the check. "Voila," he exclaims, "the money shot."
In another scene, a woman getting an in-flight massage is interrupted by a hunk carrying a wrench, who proclaims, "I've come to fix your pipes." A Virgin Atlantic employee tells him: "I'm afraid you've wandered into the wrong movie. You're one channel over."
The cast enthusiastically mocks the conventions of soft-core pornography by continuously delivering lines with double meanings; the women sigh and moan and the men speak in gruff growls. The cast overacts each scene by performing any activity, from getting a shoeshine to pouring hot fudge on an ice-cream sundae, in a sexually suggestive manner.
The parody ends with text on screen identifying Virgin Atlantic as the sponsor and offering a frequent-flier reward for watching.
"Where you tell your friends you saw this offer," the text reads, "well, that's entirely up to you."
Taiwanese chip-making giant Taiwan Semiconductor Manufacturing Co (TSMC) plans to invest a whopping US$100 billion in the US, after US President Donald Trump threatened to slap tariffs on overseas-made chips. TSMC is the world’s biggest maker of the critical technology that has become the lifeblood of the global economy. This week’s announcement takes the total amount TSMC has pledged to invest in the US to US$165 billion, which the company says is the “largest single foreign direct investment in US history.” It follows Trump’s accusations that Taiwan stole the US chip industry and his threats to impose tariffs of up to 100 percent
From censoring “poisonous books” to banning “poisonous languages,” the Chinese Nationalist Party (KMT) tried hard to stamp out anything that might conflict with its agenda during its almost 40 years of martial law. To mark 228 Peace Memorial Day, which commemorates the anti-government uprising in 1947, which was violently suppressed, I visited two exhibitions detailing censorship in Taiwan: “Silenced Pages” (禁書時代) at the National 228 Memorial Museum and “Mandarin Monopoly?!” (請說國語) at the National Human Rights Museum. In both cases, the authorities framed their targets as “evils that would threaten social mores, national stability and their anti-communist cause, justifying their actions
In the run-up to World War II, Admiral Wilhelm Canaris, head of Abwehr, Nazi Germany’s military intelligence service, began to fear that Hitler would launch a war Germany could not win. Deeply disappointed by the sell-out of the Munich Agreement in 1938, Canaris conducted several clandestine operations that were aimed at getting the UK to wake up, invest in defense and actively support the nations Hitler planned to invade. For example, the “Dutch war scare” of January 1939 saw fake intelligence leaked to the British that suggested that Germany was planning to invade the Netherlands in February and acquire airfields
The launch of DeepSeek-R1 AI by Hangzhou-based High-Flyer and subsequent impact reveals a lot about the state of the People’s Republic of China (PRC) today, both good and bad. It touches on the state of Chinese technology, innovation, intellectual property theft, sanctions busting smuggling, propaganda, geopolitics and as with everything in China, the power politics of the Chinese Communist Party (CCP). PLEASING XI JINPING DeepSeek’s creation is almost certainly no accident. In 2015 CCP Secretary General Xi Jinping (習近平) launched his Made in China 2025 program intended to move China away from low-end manufacturing into an innovative technological powerhouse, with Artificial Intelligence
RSS