Virgin Atlantic Airways is hoping business travelers will say, "Oh, behave!" after seeing a cheeky new commercial, which uses bawdy British humor to spoof cheesy soft-core pornography.
The jest even extends to the choice of media for the parody, which will appear where the intended audience watches actual cheesy soft-core pornography, on the adult-entertainment channels of the closed-circuit television systems in hotel rooms.
PHOTO: NY TIMES
The spoof, almost 10 minutes long, promotes Virgin Atlantic's Upper Class Suite service on flights between London and New York. Though there is no nudity or profanity, there is enough wink-wink, nudge-nudge japery to fill a fourth Austin Powers film.
First, there is the title, "Suite & Innocent," then come woodenly-acted characters, with names like Miles High, Big Ben and Summer Turbulence, who deliver dialogue replete with double-entendres about "your first time" onboard and enjoying "several inches more" of legroom.
The airline's American agency, Crispin Porter & Bogusky in Miami, spent almost US$1 million to produce and place the parody, which is part of a wry campaign carrying the theme "Go jet set, go!" that also includes droll seat-pocket safety cards and an in-flight magazine called Jetrosexual.
The commercial will be available from this week through the end of the year on the Adult Desires pay-per-view channel on hotel TV networks operated by the LodgeNet Entertainment Corp. Hotel guests will find it listed among real films like Girl-on-Girl and As Wet as They Come, but unlike them the parody can be watched free.
The spoof is emblematic of efforts by advertisers to make media choices outside traditional realms like broadcast television or direct mail to reach busy contemporary consumers. Crispin Porter has become known for such offbeat projects, from a Web site for Burger King presenting an accommodating fowl in a garter belt (subservientchicken.com) to mock contracts bound into magazines stipulating owners of Mini Cooper convertibles must drive with the tops down "for at least 90 percent" of their rides.
"We were trying to figure out the best way to reach these highly elusive business travelers," said Chris Rossi, vice president for North American sales and marketing at the Norwalk, Connecticut, office of Virgin Atlantic, part of the Virgin Group, "and this is where they're spending time." The airline's research found that 78 percent of the target market stays at hotels equipped with LodgeNet pay-per-view channels, he said.
The provocative nature of the project is unusual, Rossi acknowledged, but "people expect us to be irreverent."
The plot, such as it is, is centered on a buxom blonde, the chief executive of a lingerie company, who enjoys a business trip from New York to London in a Virgin Atlantic Upper Class Suite. In one scene, a venture capitalist she meets on board offers to invest in her company, and as he writes a check for US$100 million, she recites aloud each zero by moaning, "Oh, oh, oh, oh."
When he is finished, she whips out a digital camera and snaps the check. "Voila," he exclaims, "the money shot."
In another scene, a woman getting an in-flight massage is interrupted by a hunk carrying a wrench, who proclaims, "I've come to fix your pipes." A Virgin Atlantic employee tells him: "I'm afraid you've wandered into the wrong movie. You're one channel over."
The cast enthusiastically mocks the conventions of soft-core pornography by continuously delivering lines with double meanings; the women sigh and moan and the men speak in gruff growls. The cast overacts each scene by performing any activity, from getting a shoeshine to pouring hot fudge on an ice-cream sundae, in a sexually suggestive manner.
The parody ends with text on screen identifying Virgin Atlantic as the sponsor and offering a frequent-flier reward for watching.
"Where you tell your friends you saw this offer," the text reads, "well, that's entirely up to you."
That US assistance was a model for Taiwan’s spectacular development success was early recognized by policymakers and analysts. In a report to the US Congress for the fiscal year 1962, former President John F. Kennedy noted Taiwan’s “rapid economic growth,” was “producing a substantial net gain in living.” Kennedy had a stake in Taiwan’s achievements and the US’ official development assistance (ODA) in general: In September 1961, his entreaty to make the 1960s a “decade of development,” and an accompanying proposal for dedicated legislation to this end, had been formalized by congressional passage of the Foreign Assistance Act. Two
Despite the intense sunshine, we were hardly breaking a sweat as we cruised along the flat, dedicated bike lane, well protected from the heat by a canopy of trees. The electric assist on the bikes likely made a difference, too. Far removed from the bustle and noise of the Taichung traffic, we admired the serene rural scenery, making our way over rivers, alongside rice paddies and through pear orchards. Our route for the day covered two bike paths that connect in Fengyuan District (豐原) and are best done together. The Hou-Feng Bike Path (后豐鐵馬道) runs southward from Houli District (后里) while the
March 31 to April 6 On May 13, 1950, National Taiwan University Hospital otolaryngologist Su You-peng (蘇友鵬) was summoned to the director’s office. He thought someone had complained about him practicing the violin at night, but when he entered the room, he knew something was terribly wrong. He saw several burly men who appeared to be government secret agents, and three other resident doctors: internist Hsu Chiang (許強), dermatologist Hu Pao-chen (胡寶珍) and ophthalmologist Hu Hsin-lin (胡鑫麟). They were handcuffed, herded onto two jeeps and taken to the Secrecy Bureau (保密局) for questioning. Su was still in his doctor’s robes at
Mirror mirror on the wall, what’s the fairest Disney live-action remake of them all? Wait, mirror. Hold on a second. Maybe choosing from the likes of Alice in Wonderland (2010), Mulan (2020) and The Lion King (2019) isn’t such a good idea. Mirror, on second thought, what’s on Netflix? Even the most devoted fans would have to acknowledge that these have not been the most illustrious illustrations of Disney magic. At their best (Pete’s Dragon? Cinderella?) they breathe life into old classics that could use a little updating. At their worst, well, blue Will Smith. Given the rapacious rate of remakes in modern