Google Inc yesterday launched an integrated video network in Taiwan that allows advertisers to display ads on five video-sharing sites for a single fee to help clients increase their marketing efficiency and reduce costs.
“Advertisers only need to pay once and then the Google Video Network could help them expand their ads’ reach to more Internet users,” Google product marketing manager Teresa Huang (黃寶萱) told a news conference promoting the 10th anniversary of the YouTube Web site.
The integrated network would also help clients to avoid collecting one user’s data multiple times, which is a key to reducing marketing expenses, she said.
Photo: Chen Ping-hung, Taipei Times
The video-sharing Web sites that have partnered with YouTube, which is now owned by Google, include the Apple Daily’s, Amazon.com Inc’s live-streaming platform Twitch, Chinese streaming firm Youku Tudou Inc’s (優酷土豆) Youku.com (優酷網) and Tudou.com (土豆網) and Sohu.com Inc’s (搜狐) sites, Google said.
Huang said it was important to launch the Google Video Network in Taiwan, as statistics showed that the number of hours people in Taiwan watch YouTube jumped 80 percent annually in the January-to-March quarter this year, outpacing a global growth rate of 60 percent.
According to Google, YouTube attracts 9.3 million unique viewers per month who spend an average of 25 minutes per visit.
Globally, YouTube has more than 1 billion users, Google said.
The statistics suggest that watching videos on video-sharing Web sites is increasingly popular among Taiwanese Internet users, Huang said, adding that the cross-video site service and YouTube’s TrueView technology would help clients refine their marketing strategies and target specific consumers.
Google Taiwan general manager Stanley Chen (陳俊廷) said TrueView would display the ads for five seconds and then allow Internet users to choose to carry on watching an ad or stop it.
“The technology is an effective way for clients to catch target audience as only users who are interested in the ads keep watching them,” Chen said.
“When there are so many ads displayed in our daily lives, consumers only want to focus on things they are really interested in, so this is a very important way to get their attention and not to waste marketing,” Chen said.
Hon Hai Precision Industry Co (鴻海精密) yesterday said that its research institute has launched its first advanced artificial intelligence (AI) large language model (LLM) using traditional Chinese, with technology assistance from Nvidia Corp. Hon Hai, also known as Foxconn Technology Group (富士康科技集團), said the LLM, FoxBrain, is expected to improve its data analysis capabilities for smart manufacturing, and electric vehicle and smart city development. An LLM is a type of AI trained on vast amounts of text data and uses deep learning techniques, particularly neural networks, to process and generate language. They are essential for building and improving AI-powered servers. Nvidia provided assistance
DOMESTIC SUPPLY: The probe comes as Donald Trump has called for the repeal of the US$52.7 billion CHIPS and Science Act, which the US Congress passed in 2022 The Office of the US Trade Representative is to hold a hearing tomorrow into older Chinese-made “legacy” semiconductors that could heap more US tariffs on chips from China that power everyday goods from cars to washing machines to telecoms equipment. The probe, which began during former US president Joe Biden’s tenure in December last year, aims to protect US and other semiconductor producers from China’s massive state-driven buildup of domestic chip supply. A 50 percent US tariff on Chinese semiconductors began on Jan. 1. Legacy chips use older manufacturing processes introduced more than a decade ago and are often far simpler than
STILL HOPEFUL: Delayed payment of NT$5.35 billion from an Indian server client sent its earnings plunging last year, but the firm expects a gradual pickup ahead Asustek Computer Inc (華碩), the world’s No. 5 PC vendor, yesterday reported an 87 percent slump in net profit for last year, dragged by a massive overdue payment from an Indian cloud service provider. The Indian customer has delayed payment totaling NT$5.35 billion (US$162.7 million), Asustek chief financial officer Nick Wu (吳長榮) told an online earnings conference. Asustek shipped servers to India between April and June last year. The customer told Asustek that it is launching multiple fundraising projects and expected to repay the debt in the short term, Wu said. The Indian customer accounted for less than 10 percent to Asustek’s
Gasoline and diesel prices this week are to decrease NT$0.5 and NT$1 per liter respectively as international crude prices continued to fall last week, CPC Corp, Taiwan (CPC, 台灣中油) and Formosa Petrochemical Corp (台塑石化) said yesterday. Effective today, gasoline prices at CPC and Formosa stations are to decrease to NT$29.2, NT$30.7 and NT$32.7 per liter for 92, 95 and 98-octane unleaded gasoline respectively, while premium diesel is to cost NT$27.9 per liter at CPC stations and NT$27.7 at Formosa pumps, the companies said in separate statements. Global crude oil prices dropped last week after the eight OPEC+ members said they would
RSS