Tainan Enterprise (Cayman) Co (台南企業開曼), which sells apparel under brandnames such as Tony Wear and Emely, has set up a virtual shop on Yahoo to introduce its products in Taiwan.
The company already sells Tony Jeans on the Chinese e-commerce site Tmall.com (天貓), and plans to launch the Tony Wear sub-brand on Amazon.com and two other Chinese e-commerce sites — JD.com (京東) and www.feiniu.com (飛牛網) — this month, Tony Wear (Shanghai) Fashion Co (湯尼威爾上海) general manager Karen Wang (王子云) said on Wednesday.
“The Tony Jeans brand targets younger men. We believe young people shop online more often, which is why we brought the brand online first,” Wang said.
Wang said Tainan Enterprise (Cayman) plans to expand its online business by selling Tony Wear on all these e-commerce sites in the first half of next year. The company also plans to launch a German brand, Camel Active, on these sites in the second half of next year after it receives approval from its German partner, Wang said.
Tony Wear and Camel Active target male customers between 35 years old and 45 years old, she said.
Within three to five years, the company hopes one of its three male brands will be among the top three male clothing brands in Taiwan, she said.
Tainan Enterprise (Cayman), a 53.54 percent holding of garment manufacturer Tainan Enterprise Co (台南企業), aims to swing into the black next year by increasing its online shops while shutting down unprofitable physical stores.
The company has set a target of increasing sales from online shops to 30 percent of its revenue this year from 10 percent last year, while reducing the number of physical shops in both Taiwan and China to 536 this year from 730 last year, according to the company.
“The cost of opening a shop in China has become more and more expensive,” Tainan Enterprise president and chief executive officer Cathy Yang (楊富琴) said.
Yang said the company would keep the number of its shops at about 500 this year to maintain its brand exposure.
However, by going online, the company can improve its logistics, which was a weak point in the past, Yang said.
From January through last month, Tainan Enterprise (Cayman) reported a revenue of NT$1.88 billion (US$62.67 million), down 23.85 percent from NT$2.46 billion a year ago, partly because of the Chinese government’s policy of discouraging spending on luxury products.
Yang expects revenue next year to remain flat from this year.
During the January-to-September period, the company registered a loss of NT$502.59 million, compared with a loss of NT$308.74 million a year ago.
SEMICONDUCTOR SERVICES: A company executive said that Taiwanese firms must think about how to participate in global supply chains and lift their competitiveness Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) yesterday said it expects to launch its first multifunctional service center in Pingtung County in the middle of 2027, in a bid to foster a resilient high-tech facility construction ecosystem. TSMC broached the idea of creating a center two or three years ago when it started building new manufacturing capacity in the US and Japan, the company said. The center, dubbed an “ecosystem park,” would assist local manufacturing facility construction partners to upgrade their capabilities and secure more deals from other global chipmakers such as Intel Corp, Micron Technology Inc and Infineon Technologies AG, TSMC said. It
EXPORT GROWTH: The AI boom has shortened chip cycles to just one year, putting pressure on chipmakers to accelerate development and expand packaging capacity Developing a localized supply chain for advanced packaging equipment is critical for keeping pace with customers’ increasingly shrinking time-to-market cycles for new artificial intelligence (AI) chips, Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) said yesterday. Spurred on by the AI revolution, customers are accelerating product upgrades to nearly every year, compared with the two to three-year development cadence in the past, TSMC vice president of advanced packaging technology and service Jun He (何軍) said at a 3D IC Global Summit organized by SEMI in Taipei. These shortened cycles put heavy pressure on chipmakers, as the entire process — from chip design to mass
People walk past advertising for a Syensqo chip at the Semicon Taiwan exhibition in Taipei yesterday.
NO BREAKTHROUGH? More substantial ‘deliverables,’ such as tariff reductions, would likely be saved for a meeting between Trump and Xi later this year, a trade expert said China launched two probes targeting the US semiconductor sector on Saturday ahead of talks between the two nations in Spain this week on trade, national security and the ownership of social media platform TikTok. China’s Ministry of Commerce announced an anti-dumping investigation into certain analog integrated circuits (ICs) imported from the US. The investigation is to target some commodity interface ICs and gate driver ICs, which are commonly made by US companies such as Texas Instruments Inc and ON Semiconductor Corp. The ministry also announced an anti-discrimination probe into US measures against China’s chip sector. US measures such as export curbs and tariffs
RSS