Tainan Enterprise (Cayman) Co (台南企業開曼), which sells apparel under brandnames such as Tony Wear and Emely, has set up a virtual shop on Yahoo to introduce its products in Taiwan.
The company already sells Tony Jeans on the Chinese e-commerce site Tmall.com (天貓), and plans to launch the Tony Wear sub-brand on Amazon.com and two other Chinese e-commerce sites — JD.com (京東) and www.feiniu.com (飛牛網) — this month, Tony Wear (Shanghai) Fashion Co (湯尼威爾上海) general manager Karen Wang (王子云) said on Wednesday.
“The Tony Jeans brand targets younger men. We believe young people shop online more often, which is why we brought the brand online first,” Wang said.
Wang said Tainan Enterprise (Cayman) plans to expand its online business by selling Tony Wear on all these e-commerce sites in the first half of next year. The company also plans to launch a German brand, Camel Active, on these sites in the second half of next year after it receives approval from its German partner, Wang said.
Tony Wear and Camel Active target male customers between 35 years old and 45 years old, she said.
Within three to five years, the company hopes one of its three male brands will be among the top three male clothing brands in Taiwan, she said.
Tainan Enterprise (Cayman), a 53.54 percent holding of garment manufacturer Tainan Enterprise Co (台南企業), aims to swing into the black next year by increasing its online shops while shutting down unprofitable physical stores.
The company has set a target of increasing sales from online shops to 30 percent of its revenue this year from 10 percent last year, while reducing the number of physical shops in both Taiwan and China to 536 this year from 730 last year, according to the company.
“The cost of opening a shop in China has become more and more expensive,” Tainan Enterprise president and chief executive officer Cathy Yang (楊富琴) said.
Yang said the company would keep the number of its shops at about 500 this year to maintain its brand exposure.
However, by going online, the company can improve its logistics, which was a weak point in the past, Yang said.
From January through last month, Tainan Enterprise (Cayman) reported a revenue of NT$1.88 billion (US$62.67 million), down 23.85 percent from NT$2.46 billion a year ago, partly because of the Chinese government’s policy of discouraging spending on luxury products.
Yang expects revenue next year to remain flat from this year.
During the January-to-September period, the company registered a loss of NT$502.59 million, compared with a loss of NT$308.74 million a year ago.
MARKET LEADERSHIP: Investors are flocking to Nvidia, drawn by the company’s long-term fundamntals, dominant position in the AI sector, and pricing and margin power Two years after Nvidia Corp made history by becoming the first chipmaker to achieve a US$1 trillion market capitalization, an even more remarkable milestone is within its grasp: becoming the first company to reach US$4 trillion. After the emergence of China’s DeepSeek (深度求索) sent the stock plunging earlier this year and stoked concerns that outlays on artificial intelligence (AI) infrastructure were set to slow, Nvidia shares have rallied back to a record. The company’s biggest customers remain full steam ahead on spending, much of which is flowing to its computing systems. Microsoft Corp, Meta Platforms Inc, Amazon.com Inc and Alphabet Inc are
Luxury fashion powerhouse Prada SpA has acknowledged the ancient Indian roots of its new sandal design after the debut of the open-toe footwear sparked a furor among Indian artisans and politicians thousands of miles from the catwalk in Italy. Images from Prada’s fashion show in Milan last weekend showed models wearing leather sandals with a braided design that resembled handmade Kolhapuri slippers with designs dating back to the 12th century. A wave of criticism in the media and from lawmakers followed over the Italian brand’s lack of public acknowledgement of the Indian sandal design, which is named after a city in the
The US overtaking China as Taiwan’s top export destination could boost industrial development and wage growth, given the US is a high-income economy, an economist said yesterday. However, Taiwan still needs to diversify its export markets due to the unpredictability of US President Donald Trump’s administration, said Chiou Jiunn-rong (邱俊榮), an economics professor at National Central University. Taiwan’s exports soared to a record US$51.74 billion last month, driven by strong demand for artificial intelligence (AI) products and continued orders, with information and communication technology (ICT) and audio/video products leading all sectors. The US reclaimed its position as Taiwan’s top export market, accounting for
NEW MODELS: AI researchers are facing challenges in managing deceptive behaviors, with limited regulation and testing, as the race for advanced models intensifies The world’s most advanced artificial intelligence (AI) models are exhibiting troubling new behaviors — lying, scheming and even threatening their creators to achieve their goals. In one particularly jarring example, under threat of being unplugged, Anthropic PBC’s latest creation, Claude 4, lashed back by blackmailing an engineer and threatening to reveal an extramarital affair. Meanwhile, ChatGPT creator OpenAI’s o1 tried to download itself onto external servers and denied it when caught red-handed. These episodes highlight a sobering reality: More than two years after ChatGPT shook the world, AI researchers still do not fully understand how their own creations work. Yet the race to
RSS