Apple remains ahead of its rivals in the ability to innovate and “create magic” despite tougher competition in key sectors like smartphones and tablets, chief executive officer Tim Cook said on Tuesday.
Cook said Apple still has strong growth opportunities because of its ability to work simultaneously on hardware, software and services, brushing aside suggestions that Apple has passed its peak.
“Apple has the ability to innovate in all three of these spheres and create magic,” Cook said during a question-and-answer session at the Goldman Sachs Technology and Internet Conference.
“This isn’t something you can just write a check for. This is something you build over decades,” he said.
Cook declined to talk about any new products, but said he remains upbeat on Apple’s ability to boost sales of its popular iPhones and iPads in markets around the world.
“I’m incredibly bullish about the future and what Apple can do,” he said. “Apple has skills in hardware, in software and in services ... There is no better place for innovation.”
He said Apple was not planning to make a “cheap” product that failed to live up to its standards, but that he was aware that some consumers could not afford some Apple devices.
“Our North Star is always great products, not how to hit a price point,” he said.
He maintained that Apple’s iPhone has “tremendous momentum” in a market which is expected to triple in the coming years.
“The iPhone is available only to around 50 percent of the subscribers in the world,” he said when asked if Apple had reached a plateau. “I see a wide open field. I don’t think about that word called limit.”
When asked if Apple was being overtaken by rivals, he maintained that the appeal is not based on a single details such as screen size or processor speed.
“Customers want a great experience, and they want quality, and they want that ‘aha’ moment,” he said. “What Apple does is sweat every detail ... The customer experience is always broader than what can be defined by a simple number.”
He said Apple’s iPads have outsold the entire line of computermaker Hewlett-Packard and that this market is still growing, even though Apple’s market share has slipped.
He argued that in terms of usage, the iPad has been measured to be used “twice as much as the total of every Android device ... It’s because it’s an incredible experience.”
Asked about a recently filed shareholder lawsuit, Cook said the company was examining ways to distribute more cash to shareholders, but claimed the litigation was “a silly sideshow.”
“This is a waste of shareholder money,” he said of the suit filed by Greenlight Capital, which seeks to block a shareholder vote that includes a management-backed proposal to make it impossible for the Apple board to issue preferred stock without shareholder approval.
Cook said it was “an incredible privilege” to be in the position of deciding what to do with the company’s US$137 billion cash stockpile, and maintained that “we will do so deliberately and thoughtfully.”
However, he maintained that the lawsuit was not about returning cash, but about “the right of shareholders” to authorize any special stock issue.
“Frankly, I find it bizarre that we would find ourselves being sued for doing something that’s good for shareholders,” he said, adding that the company would likely seek shareholder approval even if not required.
“My preference would be for everyone on both sides of this would take the money they are spending and donate it to a worthy cause,” Cook said.
ASE Technology Holding Co (ASE, 日月光投控) yesterday launched its second testing facility in San Jose, California, to expand advanced chip testing capacity such as burn-in testing to satisfy customers’ rising engineering needs for emerging semiconductor applications, such as artificial intelligence (AI) and high-performance computing (HPC). ISE Labs Inc, a fully owned subsidiary of ASE, would operate the advanced testing facility. When added to its first facility in nearby Fremont, ISE would double its available research-and-development lab and business space to 150,000m2 in hopes of boosting the US semiconductor supply chain, the company said in a statement. “As the semiconductor manufacturing supply chain reshoring
VALUE: TSMC’s market capitalization far exceeds the combined size of all the Latin American companies on MSCI Inc’s benchmark for emerging markets Taiwan Semiconductor Manufacturing Co’s (TSMC, 台積電) US$420 billion equity rally this year would get a valuation test this week when it reports earnings, with analysts expecting the chipmaker to raise full-year sales forecasts. The world’s biggest contract chipmaker would probably report a 29 percent increase in second-quarter net income on Thursday, according to the median estimate of analysts surveyed by Bloomberg. More importantly, analysts from JPMorgan Chase & Co to Morgan Stanley expect it to also raise its full-year sales guidance, justifying another round of valuation expansion. Just like Nvidia Corp, TSMC has become a favorite artificial intelligence (AI)-bet for investors with
The entry of chip giant Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) into the elite club of the world’s most valuable companies is further proof that the generative artificial intelligence (AI) revolution is shaking up Wall Street. TSMC, which is listed in Taipei and New York, on Monday briefly broke the US$1-trillion market capitalization barrier, putting it ahead of Tesla Inc as the seventh-most valuable technology giant on the stock market. Also on Monday, Alphabet Inc, Apple Inc and Meta Platforms Inc hit all-time highs. The top 10 of the world’s most valuable companies is headed by Microsoft Corp and Apple, closely followed by
ASSASSINATION ATTEMPT: The previous shooting targeting a US president or major party candidate was the 1981 incident targeting then-US president Ronald Reagan Saturday’s shooting at former US president Donald Trump’s election rally raises his odds of winning back the White House, and trades betting on his victory would increase this coming week, investors said yesterday. Trump was shot in the ear during the rally in Pennsylvania on Saturday in what the authorities were treating as an assassination attempt. Trump, his face spattered with blood, pumped his fist moments after the attack, and his campaign said he was fine after the incident. Before the shooting, markets had reacted to the prospect of a Trump presidency by pushing the US dollar higher and positioning for a