Wed, Jul 04, 2012 - Page 13 News List

Samsung led smartphone market in May

By George Liao  /  Staff reporter

Samsung Electronics Co led the nation’s mobile phone market in May on the back of the South Korean brand’s diversified and differentiated product portfolio, a company official said yesterday.

Samsung took a market share of 35.1 percent in May and 35.8 percent of the smartphone segment in particular, Andy Tu (杜偉昱), general manager of Samsung Electronics Taiwan Co’s mobile communications team, said on the sideline of a product launch, citing reports from market channels.

“May sales have been a big success, with the Galaxy S2 back in the bestselling smartphone position and a record 32,000 Galaxy Notes sold,” Tu said.

The success of the Galaxy Note shows that Taiwanese consumers are very receptive to devices that are a crossover between a smartphone and a tablet, Tu said.

However, because consumers replace high-end smartphones more slowly, Samsung Taiwan would launch more entry-level smartphones, Tu said, adding that he hopes to raise the company’s share of the entry-level and medium-priced smartphone market from 30 percent to 40 percent.

With smartphones accounting for 58.8 percent of overall mobile phone sales in May, Tu said he believes smartphones still have a big market potential in Taiwan.

Samsung yesterday launched the Galaxy Beam, which is equipped with a built-in pico projector and sells for NT$16,900 (US$573).

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