A direct sales company dealing in health care and personal care products based in Nanjing, China, has decided to open a branch office in Taipei, a local travel agent said yesterday.
“Joymain Sci and Tech Development Co (中脈科技), one of the largest direct marketing enterprises in China’s biotech sector, is scheduled to open its Taiwan branch June 17,” said Ivan Lin (林聰敏), vice president of China Travel Service (Taiwan) (台灣中國旅行社).
In connection with the opening of the office in Taipei, Joymain chairman Wang Youshan (王尤山) will lead nearly 1,000 of the company’s sales representatives on a five-day incentive trip to Taiwan starting today, Lin said.
“Joymain salespeople from all over China are scheduled to arrive in Taipei on Monday [today] in several groups,” said Lin, whose company helped arrange the incentive tour.
Unlike similar tours to Taiwan offered by other Chinese direct marketing companies in the past, which invariably focused on visiting popular tourist destinations and enjoying local food, the Joymain tour will highlight environmentally friendly themes, Lin said.
The group will participate in a sports competition at the Flying Cow Leisure Farm (飛牛牧場) in Miaoli County tomorrow and go on a bicycle tour along the banks of the Danshui River in Bali Township (八里) on the outskirts of Taipei on Thursday. They will also visit the Shihsanhang Museum of Archeology in the same neighborhood.
“We hope these activities will help expand Chinese tourist itineraries. The introduction of lesser-known destinations will help Chinese visitors understand that Taiwan’s tourist attractions are not limited to just a few landmarks such as Alishan (阿里山) and Sun Moon Lake (日月潭),” Lin said.
Classifying Joymain staff as high-end tourists, Lin said they would stay at four-star or five-star hotels and would also tour other “must see” sightseeing destinations for Chinese visitors, such as the National Palace Museum, Taipei 101, Yehliu, Sun Moon Lake and Chung Tai Chan Monastery.
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