The 34-year-old Chen Zhen-che (陳振哲) is the brains behind the hot-selling "Magic Bean" canned plants that Japanese toymaker Takara Co marketed last month to capitalize on the selling frenzy of Valentine's Day in Japan.
Unlike other canned plants, Chen's cans are filled with a bacteria-free, chemical substitute for soil.
The plants sprout in five to seven days and have sweet messages on the bean's surface.
PHOTO: GEORGE TSORNG, TAIPEI TIMES
"People were curious about the beans, and a product like this usually meets with a high demand in the market," Chen said in a recent interview at his small factory in the Hsiko Township of Chiayi County in southern Taiwan.
The well-wishing messages are "Happiness," "Good luck," "I love you," or "I miss you," featured on one side of the bean such as a graphic of an arrow piercing two hearts on the other.
"Few people believe the product is actually made here in Taiwan; they think it is imported from Japan or Korea," Chen said with pride.
PHOTO: GEORGE TSORNG, TAIPEI TIMES
The son of a farmer, Chen grew up in Chiayi and was a farmer, hair stylist and even ran a small wholesale stationery company.
But Chen says he always had a passion for flora and plants.
Chen said he first embarked on the idea of developing canned plants about five years ago.
He selected different plant species, put them inside a can and sealed them in a vacuum.
Then he distributed them at night markets and on the Internet.
The market response was very positive as little effort is required to take care of the plants, Chen said.
His plants have a high budding rate, and inside the can the fertilizer has been allocated according to the nutrition the plant will need to grow.
"What the customers need to do is read the directions on temperature, sunlight and water. Then they can observe the plant's budding, growth and blossoming in stages," he said.
His company Yu Chyu Co (羽鉅) has developed a lineup of 43 different plant products, ranging from carnations and sunflowers to lavender and tulips.
His overseas markets include Europe, South Korea, Japan, the US and China. Japan and Europe remain the biggest markets for Chen's products, while demand from China and South Korea has been increasing substantially.
But Chen has faced competition from rivals. In 2002, Chen got the idea of presenting plants with blessings on them.
"I thought of sculpting the messages on the bean. I thought of writing and even tried to iron the messages on it ... I tried every possible way you could think of to make it happen but I failed," Chen recalled.
After a year of trying, he at last selected the swordbean (Canavalia gladiata) as the most suitable bean, and found ways to inscribe the messages using a laser beam.
Chen named it the `Jack bean' after the fairy tale story `Jack and the beanstalk,' in hopes that whomever owns the bean will be as lucky as Jack is in the tale.
But in reality, Chen wasn't as lucky as he thought. His company faced great losses as a result of an increased bout of counterfeiting in China and South Korea.
"There are many fake `magic bean' products in those two countries," Chen said.
"For instance, we applied for a patent on our canned plants with the Chinese authorities in 1999, but we saw some Chinese companies had registered patents for the fake products there in 2002," he said.
Worst of all, several of his previous distributors in China later turned out to be his competitors after they learned how to use a laser beam in order to inscribe the messages.
"It took me a year or two to solve the problem. But Chinese copycats just stole the idea without having made any of the effort," he said.
While taking legal action against counterfeiters, Chen decided last year to create a new product, a "Magic egg," to stay ahead of his rivals.
"For a small company like us, we just don't have enough capital to file lawsuits against so many counterfeiters. But I know what I can do -- keep developing new products and always move our technology forward," he said.
The new products also have a bean inside, sprout and crack open through an egg, and show similarly sweet messages.
To make it possible, Chen said he first took an egg yolk and put the bean inside as well as the fertilizer, but he soon found the process was too time-consuming and that the budding rate was too low.
He then substituted a calcium-made fake egg and turned to academics for help in increasing the budding rate.
By collaborating with a horticulture professor at National Chiayi University, Shen Rong-shou (沈榮壽), who specializes in seed breeding, Chen solved the low budding rate problem.
This time the new product attracted interest from another Japanese toymaker -- Tomy Co's. Tomy also placed orders with Yu Chyu for Valentine's Day.
"Besides Tomy, we also saw a strong demand in other markets, including Taiwan," said Chen, adding that the company will see revenues double to about NT$80 million this year.
In 2003, Yu Chyu had an output of 100,000 canned plants per month. At the time, the company hired about 20 people.
But the company has now doubled its monthly output to 200,000 cans, and has also increased its manpower to around 100 people.
Since the collaboration with academics proved successful, Chen said he is now working on another new product.
"It is a plant that grows inside the can but needs no watering. The vacuum-sealed can will work like a self-developed life cycle," Chen said.
He declined to talk more about the new products, but they will debut in the spring of next year.
‘SWASTICAR’: Tesla CEO Elon Musk’s close association with Donald Trump has prompted opponents to brand him a ‘Nazi’ and resulted in a dramatic drop in sales Demonstrators descended on Tesla Inc dealerships across the US, and in Europe and Canada on Saturday to protest company chief Elon Musk, who has amassed extraordinary power as a top adviser to US President Donald Trump. Waving signs with messages such as “Musk is stealing our money” and “Reclaim our country,” the protests largely took place peacefully following fiery episodes of vandalism on Tesla vehicles, dealerships and other facilities in recent weeks that US officials have denounced as terrorism. Hundreds rallied on Saturday outside the Tesla dealership in Manhattan. Some blasted Musk, the world’s richest man, while others demanded the shuttering of his
Taiwan’s official purchasing managers’ index (PMI) last month rose 0.2 percentage points to 54.2, in a second consecutive month of expansion, thanks to front-loading demand intended to avoid potential US tariff hikes, the Chung-Hua Institution for Economic Research (CIER, 中華經濟研究院) said yesterday. While short-term demand appeared robust, uncertainties rose due to US President Donald Trump’s unpredictable trade policy, CIER president Lien Hsien-ming (連賢明) told a news conference in Taipei. Taiwan’s economy this year would be characterized by high-level fluctuations and the volatility would be wilder than most expect, Lien said Demand for electronics, particularly semiconductors, continues to benefit from US technology giants’ effort
ADVERSARIES: The new list includes 11 entities in China and one in Taiwan, which is a local branch of Chinese cloud computing firm Inspur Group The US added dozens of entities to a trade blacklist on Tuesday, the US Department of Commerce said, in part to disrupt Beijing’s artificial intelligence (AI) and advanced computing capabilities. The action affects 80 entities from countries including China, the United Arab Emirates and Iran, with the commerce department citing their “activities contrary to US national security and foreign policy.” Those added to the “entity list” are restricted from obtaining US items and technologies without government authorization. “We will not allow adversaries to exploit American technology to bolster their own militaries and threaten American lives,” US Secretary of Commerce Howard Lutnick said. The entities
Minister of Finance Chuang Tsui-yun (莊翠雲) yesterday told lawmakers that she “would not speculate,” but a “response plan” has been prepared in case Taiwan is targeted by US President Donald Trump’s reciprocal tariffs, which are to be announced on Wednesday next week. The Trump administration, including US Secretary of the Treasury Scott Bessent, has said that much of the proposed reciprocal tariffs would focus on the 15 countries that have the highest trade surpluses with the US. Bessent has referred to those countries as the “dirty 15,” but has not named them. Last year, Taiwan’s US$73.9 billion trade surplus with the US